2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the
Published on: December 12th, 2014
Joseph Vito DeLuca
@joevitodeluca
When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not
Published on: December 1st, 2014
Candice So
@candice_so
For most marketers, programmatic ad buying is a relatively new advertising method. The idea of going out and bidding on targeted ad slots in real-time is tempting, but it’s not one every marketer
Published on: November 12th, 2014
Candice So
@candice_so
Yahoo! Inc. has just acquired BrightRoll, a company that provides a platform for video advertising, for $640 million in cash. We've covered BrightRoll a number of times, as it's a company that's been
Published on: November 12th, 2014
Candice So
@candice_so
Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people
Published on: October 30th, 2014
Candice So
@candice_so
In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to
Published on: October 29th, 2014
Candice So
@candice_so
Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people
Published on: September 29th, 2014
Candice So
@candice_so
The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of
Published on: September 17th, 2014
Candice So
@candice_so
For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s
Published on: September 5th, 2014
Candice So
@candice_so
For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad
Published on: August 18th, 2014
Candice So
@candice_so
For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew
Published on: August 8th, 2014
Candice So
@candice_so
If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of
For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them
Published on: June 17th, 2014
Candice So
@candice_so
Google Inc. is launching a new, free dashboard designed for small to mid-sized businesses (SMBs), helping them get noticed online. Branded as Google My Business, the service allows SMBs to manage their presence
Published on: June 17th, 2014
Candice So
@candice_so