Tagged: digital advertising

2015 predictions

2015 predictions by Candice So, staff writer at ITBusiness.ca

Candice So

Published: December 12th, 2014
sheep

In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Published on: December 12th, 2014 Joseph Vito DeLuca
dark social

Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Published on: December 1st, 2014 Candice So
video marketing, video advertising, video

ExtendTV brings programmatic ad buying to local businesses

For most marketers, programmatic ad buying is a relatively new advertising method. The idea of going out and bidding on targeted ad slots in real-time is tempting, but it’s not one every marketer

Published on: November 12th, 2014 Candice So

Yahoo acquires BrightRoll for $640 million

Yahoo! Inc. has just acquired BrightRoll, a company that provides a platform for video advertising, for $640 million in cash. We've covered BrightRoll a number of times, as it's a company that's been

Published on: November 12th, 2014 Candice So

#FollowFriday – 3 people embracing digital shifts

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Published on: October 30th, 2014 Candice So
video marketing,online video,video

Programmatic ad buying is not the bottom of the barrel: BrightRoll

In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to

Published on: October 29th, 2014 Candice So
Facebook on smartphone

Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Published on: September 29th, 2014 Candice So
Man looking at wall of marketing metrics.

IAB launches an anti-fraud campaign for the ad industry

The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of

Published on: September 17th, 2014 Candice So

Where the worlds of Facebook, TV, and branding collide

For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s

Published on: September 5th, 2014 Candice So
video marketing,online video,video

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Published on: August 18th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So
Man drawing marketing metrics on a whiteboard.

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Published on: July 8th, 2014 Candice So

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

Published on: June 17th, 2014 Candice So

Google giving small businesses the power to manage their presence online

Google Inc. is launching a new, free dashboard designed for small to mid-sized businesses (SMBs), helping them get noticed online. Branded as Google My Business, the service allows SMBs to manage their presence

Published on: June 17th, 2014 Candice So