3 lessons for CMOs, growth-hacker style

Growth hacking - it might sound like a nefarious scheme from those inhabiting the cybersecurity underworld, but what is it actually? In a post for CMO.com, Ben Plomion writes that this "engineering-focused approach

Published on: April 25th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

Touring “the store of the future”

Last week, we had the chance to tour the Retail Collective, a prototype of what a physical store might look like someday, using interactive technology to draw customers in and to give them

Published on: March 11th, 2014 Candice So

#FollowFriday – startups, digital marketing, and Internet privacy

For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on startups, digital marketing techniques, or advocate for a free Internet,

Published on: February 20th, 2014 Candice So

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Published on: February 19th, 2014 Candice So

#FollowFriday – 3 people to follow in marketing, 3D tech, and privacy

For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on marketing and leadership, 3D technology, or privacy and security, these

Published on: February 6th, 2014 Candice So

How marketers can use next-generation tech for their campaigns

A man in a bowler hat and somber dark suit twirls on the spot. Sparks fly as he tap dances underneath a crystal chandelier, then somehow starts tap dancing on the ceiling, his

Published on: February 3rd, 2014 Candice So

#FollowFriday – social media, healthcare and gaming, and business

For today's edition of our #FollowFriday post, we've rounded up a list of three people we interviewed this week, in the course of writing our stories. Whether they tweet on good social media

Published on: January 30th, 2014 Candice So

How to talk social to an anti-social CEO

ORLANDO - You know your business has to be in social media to reach its customers. You’re all stoked about getting your CEO on Twitter to start building his legions of followers and

Published on: January 29th, 2014 Nestor Arellano

Q&A – Kevin Kelly, founder of Wired, at FFWD2014

Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,

Published on: January 28th, 2014 Candice So

Mobile advertising to boom next year, Gartner report says

Digital advertisers, take note – the market might look slow now, but the budget for advertising on mobile devices is going up, according to research firm Gartner Inc. Global mobile advertising spending is

Published on: January 21st, 2014 Candice So

5 ways marketers can use Vine

Six seconds of video may not seem like much, but for a savvy digital marketer, it's enough to tell your brand's story and to get people engaging with your business. In her article

Published on: January 15th, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So

5 things digital marketers can expect in 2014

With digital marketing being an area of fast growth and quick change, for the third year in a row, CMO.com asked marketers to weigh in with their thoughts on what to expect. Here's

Published on: January 2nd, 2014 Candice So