Oracle acquires Responsys for $1.5 billion

Oracle Corp. will be buying marketing software company Responsys Inc., for about $27 a share, which works out to be about $1.5 billion. The U.S.-based hardware and software giant made the announcement today,

Published on: December 20th, 2013 Candice So

Epson Canada connects holiday season with video marketing campaign

Watch Epson Canada's latest video entry to its Youtube channel and you'd never think it was anything but a holiday season-themed vignette about winter activities and surprise gift giving. But it didn't start

Published on: December 11th, 2013 Brian Jackson

Not embracing mobile? If you’re a marketer, you should be

If you're a CMO who hasn't tapped into the power of mobile yet, you're in trouble - at least, that's what creative content strategist Steve Olenski is saying in his post for Forbes.

Published on: December 10th, 2013 Candice So

Gallop Media launches from BNotions

A former division of app development company BNotions has struck out on its own, making its foray into digital marketing last week. Making its official launch on Nov. 25, Gallop Media was originally

Published on: December 3rd, 2013 Candice So

Advertisers are cookie monsters when it comes to impressions, study finds

When it comes to counting up the number of impressions generated through digital marketing campaigns, it appears not all users are created equal – at least, not in the eyes of advertisers. In

Published on: November 11th, 2013 Candice So

For marketing success, salespeople and marketers need to work together

With so many new tools and new ways of tracking marketing campaigns nowadays, it's just not good enough for digital marketers to just give an account of their campaign performance. Beyond just how

Published on: November 8th, 2013 Candice So

Five digital marketing metrics worth watching

http://www.slideshare.net/ValaAfshar/50-digital-marketing The pressure's always on for digital marketers to prove their campaigns are working, whether that's through engagement, conversions, or just under the general heading of ROI. In a slideshow posted on Slideshare,

Published on: November 7th, 2013 Candice So

Adobe adds mobile services for marketers

In its latest round of updates, Adobe Systems Inc. is adding yet another slate of new features to its Adobe Marketing Cloud – this time, building out its mobile services for Adobe Analytics

Published on: November 7th, 2013 Candice So

Where CMOs and CIOs overlap

With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report

Published on: November 4th, 2013 Candice So

3 tips on using Facebook for Business, with Indochino

When Indochino Inc. first began doing cross-country popup shows in November 2011, it wanted to reach out to a very specific group of people – young professional men who are interested in pairing

Published on: October 25th, 2013 Candice So

Cisco uses Facebook check-in for WiFi hotspot access

Visitors to Toronto's Evergreen Brick Works event venue and conservation area who want to make use of the free Wi-Fi network available won't type in a password to get online - instead, they

Published on: October 3rd, 2013 Candice So

Three things digital marketers should know, according to Kiip’s Brian Wong

Marketing doesn’t have to be all about ads - at least, that's according to Brian Wong, the co-founder and CEO of Kiip, a mobile rewards network. Instead of serving up ads, the startup

Published on: October 1st, 2013 Candice So

Internet ad revenue narrowing lead with TV ads, IAB report finds

Revenue from Internet advertising has grown to the point where it’s neck-to-neck with TV advertising, according to a new report from the Interactive Advertising Bureau (IAB) of Canada. In 2012, Canadian Internet ad

Published on: September 25th, 2013 Candice So

Marketers lack confidence in their digital marketing skills, Adobe survey finds

Digital marketing has exploded in the last few years, with more tools out there than ever thanks to advances in tech. But many marketers lack confidence in their abilities - with some saying

Published on: September 24th, 2013 Candice So