How CBC tracks cross-media audience reach for Olympics, World Cup content

The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it on TV. To capture a fragmented audience watching games

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Christine Wong

How Kraft collects social data and uses it for marketing

For a company that's known for selling food in a box, Kraft has demonstrated some considerably out-of-the-box thinking when it comes to using social media to inform its marketing practices. Kraft is a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 27th, 2014 Brian Jackson

HR credibility needs a big data boost in the boardroom

Some might say that the HR profession is in crisis - crisis of credibility. For years now, HR has been trying to get a seat in the boardroom as a respected and true

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Sep Barkhodaee

How Softchoice has embraced the decentralization of IT

Over the past few years, there has been a significant shift in how IT has been characterized, managed and centralized.  For the longest time, IT teams have been known as the gatekeepers of

Share on LinkedIn Comment on this article Share with Google+ Published on: October 17th, 2014 Ashley Huffman

Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 13th, 2014 Brian Jackson

Quri offers Impact on retail promotions

Retail intelligence company Quri Inc. on Wednesday announced the availability of Impact aimed at measuring the performance of in-store promotions for consumer packaged goods (CPG) retailers. Impact performs real-time analysis of store conditions data

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Dave Webb

Big decisions are gut decisions, despite big data

Despite the fact that executives have access to more data and analytical power than ever before, they're still going on gut feelings for strategic decisions, according to a recent survey by the Economist Intelligence

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Dave Webb

9 out of 10 businesses find big data useful: Accenture report

Big data is becoming a more important weapon in businesses’ arsenals, with a survey finding 92 per cent of big data users are happy with its business outcomes. In a report released last

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Brian Jackson

4 things to consider before you install IP video surveillance

Back in August, we started examining the Top 10 issues and trends affecting IP surveillance. In our first installment, we looked at bandwidth, storage, and security issues; our second dealt with hardware issues,

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Robert Moore

Brave ‘now’ world: rise of the chief data scientist

This is part three of a three part blog series. Read part two about how predictive analytics is disrupting the finance sector and part one about how the emergence of big data has

Share on LinkedIn Comment on this article Share with Google+ Published on: September 3rd, 2014 Cindy Gordon

Brave ‘now’ world: Everything predictive and connected

As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Cindy Gordon

#FollowFriday – 3 analysts in big data and mobile

Every Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts, or the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Candice So

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Milad Oskouie

6 big risks of big data for Boards to consider

There is not a day when big data isn't mentioned in the news as a differentiator or an issue for organizations. But what does that mean for the very top level of company

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Catherine Aczel Boivie