What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Milad Oskouie

6 big risks of big data for Boards to consider

There is not a day when big data isn't mentioned in the news as a differentiator or an issue for organizations. But what does that mean for the very top level of company

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Catherine Aczel Boivie

OCAD University President Sara Diamond: big data stories must be told with multi-sensory approach

As a part of the Centre for Information Visualization and Data-Driven Design (CIVDDD), Dr. Sara Diamond is helping to bring together strong science capacity with creative story telling. She believes representing data sets

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2014 Brian Jackson

Hangout with Kayak.com’s CTO Giorgos Zacharia

Kayak.com is the ultimate travel comparison site - users can find the cheapest flight between two points, compare hotel rates, find car rentals, and even buy complete packages for their getaways. It's all

Share on LinkedIn Comment on this article Share with Google+ Published on: July 17th, 2014 Brian Jackson

Discover the value of analytics [sponsored]

In this video, hosted by Jim Love, CIO of IT World Canada, we hear from marketing and technology leaders as they share their perspectives on why analytics matter and just how growth can

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 IT World Canada Staff

The untapped potential of the surveillance camera

Don’t call them security cameras. Closed-circuit television cameras suffer from typecasting: the grainy VHS footage, shoplifters caught on camera, suspects leaving the scene of a crime. Of course, I certainly won’t deny or

Share on LinkedIn Comment on this article Share with Google+ Published on: July 4th, 2014 Robert Moore

Exit interview: Ann Cavoukian leaves privacy watch dog role to lead Ryerson’s big data institute

In the 15 years that Ann Cavoukian has been the Ontario Information and Privacy Commissioner, the very definition of privacy itself has evolved with the digital age. Cavoukian is the first commissioner to

Share on LinkedIn Comment on this article Share with Google+ Published on: June 24th, 2014 Nestor Arellano

Big data and self-service – A Q&A with Information Builders’ Jake Freivald

With business intelligence driving more and more decisions within companies both large and small, New York-based Information Builders has been working to give its customers more “self-service” options. That mantra was repeated during

Share on LinkedIn Comment on this article Share with Google+ Published on: June 12th, 2014 Candice So

How Torstar Digital is making use of its data

ORLANDO – For a digital marketer, the sight of a chart or a graph showing data on how a campaign is doing is nothing new. After all, a big part of digital marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: June 11th, 2014 Candice So

Information Builders providing ‘self-service’ analytics

Updated on June 12 at 11:55 a.m. ET with analyst comments. ORLANDO - Information Builders has launched a new way for businesses to analyze their data – but it’s not just geared towards

Share on LinkedIn Comment on this article Share with Google+ Published on: June 10th, 2014 Candice So

SAP upgrades HANA and forges new cloud partnerships

SAP doubled down on HANA as its future technology platform for running all of its own applications, plus integrating with partners and customers as it announced a major update to its in-memory database

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Brian Jackson

Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Share on LinkedIn Comment on this article Share with Google+ Published on: June 2nd, 2014 Candice So

Can chief data officers become the heroes of big data?

  While bigger businesses in specific industries have employed Chief Data Officers (CDOs) for awhile, they remain relatively rare birds. Not surprisingly the rise of CDOs and the use of the term “big

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Chris Thierry

Askuity launches platform to bridge gap between suppliers and retailers

When Eric Green co-founded Planet People Co., a company creating and packaging eco-friendly cleaning products, he learned very quickly how difficult it is to get information from the retailers selling his products on

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Candice So