Salesforce integrates Einstein across platforms, announces IBM partnership

Salesforce.com is bringing AI to customer relationship management (CRM) in a big way. On Tuesday the company announced that it would be incorporating its artificial intelligence software, Einstein, into its signature platform, giving

Published on: March 7th, 2017 Eric Emin Wood

Automatically send messages when your consumers are listening with Act-On’s newest release

Customers are probably more likely to consider a hotel discount if they're looking up attractions in another city, or be tempted by a dinner coupon when searching for nearby restaurants - so why

Published on: March 6th, 2017 Eric Emin Wood

Governments can use big data without sacrificing privacy, Ontario commissioner says

TORONTO - Big data can benefit a wide range of government programs, but only if personal information collected is secured and employee access is limited, Ontario's privacy commissioner said on Thursday. Though Brian

Published on: January 27th, 2017 Eric Emin Wood

Canadian Olympians to get a big data edge from SAS Canada

TORONTO – Canadian Olympic hero Mark Tewksbury, who won a historic Gold medal for Canada in the 100-metre backstroke at the 1992 Barcelona games, told Tech In Sports he more than likely missed

Published on: January 19th, 2017 Paolo Del Nibletto

Can high tech pajamas give Tom Brady an advantage?

Tom Brady, the quarterback of the heavily favoured New England Patriots, will prepare for this weekend’s NFL Divisional Round playoff game against the Houston Texans at Gillette Stadium in Foxboro, Mass., by wearing

Published on: January 12th, 2017 Paolo Del Nibletto

Flourishing Internet of Things still faces adoption, security challenges, Juniper finds

Internet of Things (IoT) growth predictions have been bullish for a number of years, and new data from Juniper Research predicts the number of connected devices will triple in the next five -

Published on: January 3rd, 2017 Gary Hilson

How IBM Watson helped Time magazine narrow its search for Person of the Year

Before declaring the least-favoured - but most-covered - U.S. president-elect in recent history Person of the Year, the editors behind New York City-based Time magazine consulted an unlikely source for advice. For the

Published on: December 8th, 2016 Eric Emin Wood

Help your project teams get along with new TalentClick feature

Ensuring a team of employees will effectively collaborate on a project might seem like a scenario with an unavoidably wide margin of error - but a new service from Vancouver-based TalentClick aims to

Published on: November 25th, 2016 Eric Emin Wood

Was Trump’s victory a big blow to big data?

One of the over-arching narratives in the big data movement is that data can provide the necessary insights for businesses to make good decisions. But that theory is being put to the test

Published on: November 22nd, 2016 Paolo Del Nibletto

Email, social most effective ways to reach online viewers, 3-year Adobe study finds

Online viewership has peaked across the world wide web, and the marketers who want a larger share are best off focusing on platforms they can customize such as social media and email, according

Published on: October 17th, 2016 Eric Emin Wood

Latest Act-On release doubles down on integration with Microsoft ecosystem

Act-On Software has hitched its wagon to Microsoft Corp.'s horses. With its latest release, the Portland, Ore.-based marketing automation software developer is betting that enterprise users of the latter's Dynamics CRM, Power BI,

Published on: October 13th, 2016 Eric Emin Wood


Why PR professionals should be using analytics in their work [infographic]

With data analysis now playing a key role in sectors as diverse as law, sports, and event planning, there is no excuse for public relations practitioners to ignore the value analytics can play

Published on: September 8th, 2016 Eric Emin Wood

Reimagining the football helmet for safety

If football fans were asked to name one helmet maker; the answer would mostly likely be Riddell. As the CFL season is well underway and the NFL season is about to kickoff soon,

Published on: September 1st, 2016 Paolo Del Nibletto