Data-driven marketing: knowledge is power [Infographic]

In today's marketing landscape, data has become the lifeblood of successful campaigns, creating relevant messaging between brand and consumer. Marketers understand the importance of data and most are looking to incorporate it into

Published on: September 2nd, 2015 Joseph Vito DeLuca

From Big Pink to big data:  How crunching numbers helps the music industry

The Loser Now Bob Dylan said that the times were a-changin’ in the mid-1960’s.  Truer today than he, or anyone could have imagined, the world of the musician is in a state of

Published on: August 25th, 2015 Robert Cordray

HP goes big on big data, looks to bring analytics down market

Big data and the analytics it fuels is becoming increasingly important to line of business users from marketing to sales, allowing them to make quicker decisions with better information. A series of new

Published on: August 13th, 2015 Jeff Jedras

Recap: #connectivitysolutions Twitter chat, The Internet of Things and the enterprise

Updated 4:59 pm E.S.T. Today we hosted a Twitter chat on the topic of the Internet of Things and the enterprise. It was a fast-paced, forward-thinking and engaging chat, much like the topic

Published on: August 1st, 2015 Hibah Ahmed

Effective digital marketing begins with one view of the customer

A house is only as solid as the foundation it’s built on. And in the world of digital marketing, the foundation a marketing automation platform is built on is data. Customers increasingly expect

Published on: July 27th, 2015 Jeff Jedras

Cloud computing offers many benefits businesses cannot afford to ignore

Cloud computing has created a range of opportunities for businesses seeking to improve their working process. The technologies, services and options that are currently available can allow workers to enjoy greater flexibility while

Published on: June 15th, 2015 Robert Cordray

Marketing, finance and sales teams starting to drive server sales: Dell Canada

Dell Canada sees the server market moving away from purchasing boxes to a more compute-centric model that simplifies workloads and helps the enterprise solve business challenges – and the line of business is

Published on: June 8th, 2015 Jeff Jedras

Can big data reinvent consumer loans for Canadians?

What are the borrowing options for middle class Canadians today? The spotty customer service, hidden fees and slow turnaround of traditional bank loans? The ultra high rates of credit cards or payday loan

Published on: April 24th, 2015 Bret Conkin

Content marketing platform adds deep data science to marketer’s arsenal

A Toronto-based content marketing and live publishing SaaS platform is boosting its big data capabilities with the acquisition of a New York City-based influence analytics marketing platform. ScribbleLive announced its acquisition on Wednesday

Published on: April 15th, 2015 Jeff Jedras

The new privacy: Consumers want more control over their digital identity

With an increasingly connected world and the Internet of things, it's good that consumers are becoming more comfortable sharing their personal information on line. But there's a catch: they want more control over how

Published on: March 11th, 2015 Jeff Jedras

MappedIn opens new spatial possibilities for consumers, facilities managers and marketers

There’s a scene in the pilot episode of Star Trek: The Next Generation where Commander Riker asks a crew member if she knows where Lt. Commander Data is. She smiles indulgently at the

Published on: March 3rd, 2015 Jeff Jedras

Study shows problems with anonymizing data to improve security

With an increasing number of organizations looking to leverage so-called big data comes increasing risk that the datasets created could be misused by internal staff or hackers. To combat this, many companies try

Published on: February 4th, 2015 Howard Solomon

HP rolls out slate of big data services

HP Software has launched a new piece of its big data strategy, aiming to help both small and large organizations alike with using its analytics platform. Dubbing its new product “Haven OnDemand,” the

Published on: December 2nd, 2014 Candice So

Marketing gets personal at CIBC with big data push

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated

Published on: November 27th, 2014 Christine Wong