3 benefits of applying Google Analytics to your AdWords efforts

Many companies simply use Google Analytics as a tool for measuring traffic on their websites - but as illustrated by Sean Quadlin, Google Inc.’s search engine marketing (SEM) best practices marketing manager, it

Published on: May 6th, 2016 Eric Emin Wood

4 mobile-friendly extensions to use in Google AdWords

Think your business is ideally suited for mobile users, but your Google ads don't seem to be reaching them? Sean Quadlin, Google Inc.'s search engine marketing (SEM) best practices marketing manager, has a

Published on: April 7th, 2016 Eric Emin Wood

Google ads catching up with Facebook’s clickthrough rate: Adobe report

The global growth in paid search engine marketing (SEM) is slowing down at the expense of mobile advertising, according to a new report by Adobe Systems' Digital Index division. Among other findings, the

Published on: February 1st, 2016 Eric Emin Wood

Visual search engine connects retailers with eager shopaholics

Toronto-based Craves is allowing retailers to uniquely harness the power of online shopping with its new visual search engine. The fashion discovery app is hoping to entice retailers and shoppers alike to get

Published on: August 5th, 2015 Jackie Atkins

Measuring performance still a challenge for digital marketers

A new survey concludes that digital marketers plan to ramp up their spending in 2015, even though measuring performance and results is still a challenge for many of them. The report was commissioned

Published on: February 18th, 2015 Jeff Jedras

CMO Digital: Search ad platforms, Google Contributor

Welcome to the sixth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Published on: November 28th, 2014 ITBusiness Staff

How Canadians plan to nab deals on Black Friday and Cyber Monday

Americans won't be the only ones deal-hunting on the weekend that marks the beginning of the Christmas consumer frenzy, according to eMarketer - Canadians are planning their shopping strategies too. Research from IPG

Published on: November 26th, 2014 Brian Jackson

Google will now show you which sites are mobile-friendly on its search results page

Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you

Published on: November 19th, 2014 Candice So

Google search users now faster and smarter: Mediative

No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code

Published on: October 3rd, 2014 Candice So

Bing over Google? A Q&A with Andrew Yang of Bing

For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes

Published on: September 23rd, 2014 Candice So

How marketers can make use of Google+

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes

Published on: August 11th, 2014 Candice So

#FollowFriday – 3 digital marketers who help share content

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. For this edition of Follow Friday, we're

Published on: August 8th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Published on: May 30th, 2014 Candice So