Visual search engine connects retailers with eager shopaholics

Toronto-based Craves is allowing retailers to uniquely harness the power of online shopping with its new visual search engine. The fashion discovery app is hoping to entice retailers and shoppers alike to get on board with their new technology.

Launched in July, the app will generate matching or similar fashion items to an image uploaded by users. Once these results are produced, users have the option to buy the product directly from retailers.

Retailers can partner with Craves by becoming a part of their catalog. This means that their products become visible in search results and are available for direct purchase through the app.iPhone 6 - Screenshot 1 - Home

“Craves is known to feature merchants and retailers that offer quality products from trusted retailers that offer great customer experiences,” said co-founder Scott Cormier. “Even if our users don’t recognize the name of the retailer, they’ll know they can trust that they’re in good hands by the nature of the partnership alone.”

Additionally, Cormier explains that partnering with the app gives retailers access to a growing, fashion-minded user base actively looking to purchase items they’re interested in.

Online shopping is a booming industry, and visual search engines like Craves are hoping to simplify the process. There is a substantial market for these apps, which can be attributed to the growing desire for consumer convenience.

“I think apps that address the end to end shopping experience in the most frictionless way will have an edge,” explains Cormier.

In the future, Craves is looking to expand past fashion and scale up the company to implement their technology into other uses.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Jackie Atkins
Jackie Atkins
Jackie Atkins is a competitive alpine skier, student and aspiring writer who primarily contributes stories about the intersection between technology and sports to

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs