Google Street View, brought indoors

When Google Inc. first brought Street View to its Maps service in 2007, it was a novelty. By now, most people are familiar with Google Street View, where users can go to Google

Published on: February 4th, 2014 Candice So

Drawing customers in with a click on Google AdWords

Businesses looking to advertise to customers using Google Search can now get an updated version of Adigence, a search engine marketing software as a service (SaaS) app. Branded as Adigence 2.0, Ottawa-based Apption

Published on: July 9th, 2013 Candice So

3 reasons to consider Bing ads instead of Google AdWords

How do you find something on the Internet? You Google it. The fact that Google's brand name has become interchangeable with the word "search" in the context of the Web is a big

Published on: June 7th, 2013 Brian Jackson

SweetIQ helps manage local search results

If a major pizza chain’s phone number was incorrect in local search results in Toronto,  that company could lose around $2.5 million in sales annually. That’s what Michael Mire, co-founder and chief executive of

Published on: March 12th, 2013 Grant Buckler

Startup news Round-up: March 28, 2012

Here's startup news making headlines at other news sites and blogs around the Web: Google's report on search engine marketing for sites with top rankings, Canada lags when it comes to using mobile

Published on: March 28th, 2012 ITBusiness Staff

Making Web advertisements smarter, better targeted

Compared to Google Ads, most Web site banner advertisments are just plain dumb. While search engines like Google can place ads based on what a user is actively looking for, many Web site

Published on: December 16th, 2010 ITBusiness Staff