Tagged: metrics

The monumental merit of metric-driven marketing

Fawn Annan

Published: June 11th, 2015
Hands holding smartphone

UpSnap partners with Valpak for mobile ads and coupon alliance

Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as

Published on: August 7th, 2014 Candice So
Image of marketers talking about graphs

Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Published on: June 2nd, 2014 Candice So

World Vision personalizes web experience with Webtrends on Demand

Here's a riddle for you: given the choice between buying three guinea pigs for $35 and buying one goat for $100, when is the goat the most commonly selected option? When visitors to

Published on: May 26th, 2014 Brian Jackson

HootSuite and MarketChorus launch machine learning app for marketers

For marketers using HootSuite, there’s no shortage of apps to choose from when it comes to navigating the social media dashboard. Enter one of its latest integrations – Resonance, an app by Texas-based

Published on: April 23rd, 2014 Candice So

Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Published on: January 31st, 2014 Brian Jackson

Q&A – Kevin Kelly, founder of Wired, at FFWD2014

Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,

Published on: January 28th, 2014 Candice So
marketing, metrics

3 tips on community-building in digital marketing

Four years ago, when Andrew Gunadie first launched his “Canadian Please” video on YouTube, he hadn’t had any vision in mind for how he would make it spread. But spread it did –

Published on: January 17th, 2014 Candice So

Dear CIO, communicate the business value of IT

“What is the value of an exercise machine?” – Probably one of my favourite opening questions by Gartner analyst Richard Hunter, vice-president and Gartner Fellow, just prior to sharing with the audience his

Published on: November 21st, 2013 Brian Clendenin
Cookie Bite

Advertisers are cookie monsters when it comes to impressions, study finds

When it comes to counting up the number of impressions generated through digital marketing campaigns, it appears not all users are created equal – at least, not in the eyes of advertisers. In

Published on: November 11th, 2013 Candice So

Vidyard adds video e-mail marketing feature with ExactTarget

Video marketing platform Vidyard Inc. is making its videos more accessible to viewers and marketers by joining forces with ExactTarget Inc., an e-mail marketing platform. Vidyard has built an app for ExactTarget, making

Published on: October 16th, 2013 Candice So

Four tech trends to watch in the next decade

Collaborative customer interfaces, social co-browsing, mobile virtual worlds, and social TV – these are all trends to watch for the next five to 10 years, according to a report from Stamford, Conn.-based IT

Published on: August 27th, 2013 Candice So

Elevator Pitch: Qoints – how success is measured

Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory

Published on: July 18th, 2013 Brian Jackson

Dell measures 400+ variables to gauge brand – what do you do?

It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The

Published on: April 2nd, 2013 Brian Jackson
Choosing the right analytics software for your business

Choosing the right analytics software for your business

As mountains of customer data and increasing competition continue to overwhelm small and medium businesses, many will find themselves making key decisions on little more than gut reactions – potentially putting their business

Published on: June 12th, 2012 ITBusiness Staff