Have you ever seen a sleek and bewildering sales pitch? Besides the fabulous animated pixels that fire up your imagination, it all seems to be cleverly bundled into an unforgettable name that rings
Published on: June 11th, 2015
Fawn Annan
@fawnannan
Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as
Published on: August 7th, 2014
Candice So
@candice_so
Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based
Here's a riddle for you: given the choice between buying three guinea pigs for $35 and buying one goat for $100, when is the goat the most commonly selected option? When visitors to
For marketers using HootSuite, there’s no shortage of apps to choose from when it comes to navigating the social media dashboard. Enter one of its latest integrations – Resonance, an app by Texas-based
Published on: April 23rd, 2014
Candice So
@candice_so
Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen
Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,
Published on: January 28th, 2014
Candice So
@candice_so
Four years ago, when Andrew Gunadie first launched his “Canadian Please” video on YouTube, he hadn’t had any vision in mind for how he would make it spread. But spread it did –
Published on: January 17th, 2014
Candice So
@candice_so
“What is the value of an exercise machine?” – Probably one of my favourite opening questions by Gartner analyst Richard Hunter, vice-president and Gartner Fellow, just prior to sharing with the audience his
When it comes to counting up the number of impressions generated through digital marketing campaigns, it appears not all users are created equal – at least, not in the eyes of advertisers. In
Published on: November 11th, 2013
Candice So
@candice_so
Video marketing platform Vidyard Inc. is making its videos more accessible to viewers and marketers by joining forces with ExactTarget Inc., an e-mail marketing platform. Vidyard has built an app for ExactTarget, making
Published on: October 16th, 2013
Candice So
@candice_so
Collaborative customer interfaces, social co-browsing, mobile virtual worlds, and social TV – these are all trends to watch for the next five to 10 years, according to a report from Stamford, Conn.-based IT
Published on: August 27th, 2013
Candice So
@candice_so
Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory
It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The
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