Should Social Media Group, Syncapse restructuring cause alarm for social agencies?

At its high point of staffing during its seven-years of operation the Social Media Group (SMG) counted just under 20 employees, says CEO Maggie Fox. Now the agency is paring back big time,

Published on: July 30th, 2013 Karim Kanji

DIY doesn’t a great brand make for small businesses

It looks like most small business owners have a DIY attitude when it comes to brand building. A new American Express Small Business Services survey says 36 per cent of business owners are

Published on: July 24th, 2013 Cheryl Sylvester

Elevator Pitch: Modreal – your personal online lookbook

A startup in the fourth cohort at Toronto-based accelerator Incubes, Modreal is creating a social engagement platform to connect fashions brands with the people who love their clothes. Users can browse the latest

Published on: July 18th, 2013 Brian Jackson

Elevator Pitch: Qoints – how success is measured

Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory

Published on: July 18th, 2013 Brian Jackson

Elevator Pitch: AppGeek – do more with your smartphone

A part of Toronto-based accelerator Incubes' fourth cohort, AppGeek offers a crowd-sourced app discovery system that recommends iPhone apps to you based on your interests and personality. AppGeek says that businesses launch more

Published on: July 18th, 2013 Brian Jackson

Adobe Marketing Cloud unifies several products into one big, social dashboard

Marketers using Adobe Systems Inc. for their social media campaigns will now be able to do it all on one dashboard, as Adobe is releasing updates to its Marketing Cloud program today. Right

Published on: July 18th, 2013 Candice So

Montreal kicks off bigger and better International Startup Festival

Anyone who's been to Montreal in the summertime knows that this city makes the most of its brief season of heat by staging a seemingly never-ending procession of festivals. Three years ago, the

Published on: July 12th, 2013 Francis Moran

Influitive launches ‘Maven’ mobile app for brand influencers

Got a few seconds to kill? If you've got six, then it's enough time to Vine. If you have the luxury of 15 seconds to yourself, then you can make an Instagram video.

Published on: June 25th, 2013 Brian Jackson

Quebec startup offers help to prepare for new anti-spam laws

A Quebec startup says it has built a communications platform that will help businesses navigate Canada’s Anti-Spam Legislation (CASL). For the past two years, Montreal-based startup Taarga has been serving its clients with

Published on: June 18th, 2013 Candice So

5 old logos tech companies are glad they updated

 

Published on: May 16th, 2013 Annie Harrington

4K monitors’ future bright because ‘people love pixels’

The falling price of ultra high-resolution displays, commonly called 4K2K or simply 4K displays, is leading to the same chicken-and-egg conundrum high-definition TVs faced a few years ago: Which comes first, the content

Published on: May 1st, 2013 Dave Webb

Enterprise vendors must know how to triage before marketing to SMBs

Although it is absolutely true in marketing that you can't be all things to all people, it is equally true that sometimes you need to expand the range of customers you are targeting

Published on: April 22nd, 2013 Francis Moran

Dell measures 400+ variables to gauge brand – what do you do?

It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The

Published on: April 2nd, 2013 Brian Jackson

Six ways you can market like a startup

Whether you’re a startup or simply a small business, marketing can be a challenge. You likely lack the resources to have a dedicated marketing professional on staff, or to have substantial budget dedicated

Published on: March 28th, 2013 Jeff Jedras