Salesforce.com funds firm seeded with Radian6 talent

A New Brunswick-based startup that includes several key employees formerly with Radian 6 and Salesforce.com has announced a $3 million funding round that includes Salesforce among other investors. Introhive started operations just last

Published on: October 2nd, 2013 Brian Jackson

How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Published on: September 25th, 2013 Brian Jackson

Across the great divide – are the CIO & CMO destined for conflict or collaboration?

A few years back I wrote a story about a dispute between a CIO and the VP of Marketing. The CEO, tired of the fighting between his two executives shows the “wisdom of

Published on: September 24th, 2013 Jim Love

Setting up a CRM: from marketing to IT

Customer relationship management systems (CRM) are at the heart of a company’s commercial activities and are an essential tool in the implementation of its products. CRMs contain your database, or marketing intelligence; it’s

Published on: September 18th, 2013 David Chabot

Stick to the basics of marketing, even online

Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right

Published on: September 17th, 2013 Candice So

Audcomp for Channel Marketing Initiative

Each year, our sister publication Computer Dealer News hosts the Channel Elite Awards to recognize IT Solution Provider for their innovation, leadership, and commitment for creating value for their customers. As Canada's leading

Published on: September 11th, 2013 Brian Jackson

Gibraltar Solutions for Channel Marketing Initiative

Each year, our sister publication Computer Dealer News hosts the Channel Elite Awards to recognize IT Solution Provider for their innovation, leadership, and commitment for creating value for their customers. As Canada's leading

Published on: September 11th, 2013 Brian Jackson

Navantis for Channel Marketing Initiative

Each year, our sister publication Computer Dealer News hosts the Channel Elite Awards to recognize IT Solution Provider for their innovation, leadership, and commitment for creating value for their customers. As Canada's leading

Published on: September 11th, 2013 Brian Jackson

Sela Canada for Channel Marketing Initiative

Each year, our sister publication Computer Dealer News hosts the Channel Elite Awards to recognize IT Solution Provider for their innovation, leadership, and commitment for creating value for their customers. As Canada's leading

Published on: September 11th, 2013 Brian Jackson

Next Android version dubbed Kitkat in brand marketing move

Google is known for naming each major version release of its mobile Android operating system after a dessert, but the next release will be the first one to be named after a specific

Published on: September 3rd, 2013 Brian Jackson

Canadians less affected by social media ads than rest of world

Facebook's stock price soared after its late July earnings call in which it beat Wall Street expectations and showing that mobile advertising was making a profit. After years of the industry struggling with

Published on: August 27th, 2013 Brian Jackson

Customer focused firms driven by CIO & CMO collaboration

Technology's impact on the business means that more departments beyond IT must be savvy to it. Along with that comes requirements for the leaders to showcase how technology can help their staff reach

Published on: August 22nd, 2013 ITBusiness Staff

8 strategies to take your business to the next level

Every business comes to a point in its life cycle where an evaluation must be made to decide what aspects of the company are in need of a little change. Maybe you've noticed

Published on: August 14th, 2013 Joseph Stark

Facebook Canada reaches out to small business by teaching them to market

Facebook Canada is reaching out to the small business crowd through a new program called Grand for Good – with the first trial run happening in Toronto. Running from September to November, Grand

Published on: August 12th, 2013 Candice So