How to market your video with VidYard CEO

Kitchener, Ont.-based VidYard wants to make it easier for companies to use their videos for marketing and learn about how to improve their video content,

At a medium-sized booth at Dreamforce, the San Francisco-based annual conference of, VidYard CEO Michael Litt demonstrates his Web-based software that ties together video publishing and distribution tools with a CRM and analytics component. As he explains it, not only can VidYard users blast out their video marketing content across social channels so it’s embedded and viewable in stream, they can also learn about what impact that video had.

The service will tell you how long people watched your video and help build leads for your business by identifying who watched your video. met up with Litt on the Dreamforce show floor and fought back the crowd long enough to shoot this video discussing VidYard’s approach to marketing videos and its integration into other software such as HootSuite and the new Salesforce AppExchange app.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Popular Videos

ITB in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Latest Tech Videos