3 tips from Salesforce’s digital evangelist to help retailers thrive in the ‘fourth industrial revolution’

The next industrial revolution was a recurring theme at this year's Dreamforce, customer relationship management (CRM) software developer Salesforce.com Inc.'s annual conference - one frequently accompanied by the statistic that 60 per cent

Published on: November 30th, 2017 Eric Emin Wood

Salesforce and Google forge strategic partnership at Dreamforce

SAN FRANCISCO -- Salesforce.com Inc. and Google Inc. announced a strategic partnership on Monday that will see Google's enterprise software better integrate with Salesforce, as well as a commitment between the companies to

Published on: November 6th, 2017 Brian Jackson

Canadian retailers aren’t meeting shopper expectations fast enough, Salesforce finds

Canadian shoppers want a more personalized experience, and according to Salesforce.com Inc., retailers aren't listening. For its third annual Connected Shopper report, the customer relationship management (CRM) giant interviewed more than 1000 Canadians

Published on: October 11th, 2017 Eric Emin Wood

Apple, Google, Microsoft top list of world’s 100 most valuable brands [infographic]

New York City-based Interbrand has released its 18th list of the world's most valuable brands, and tech companies are high on the list. In addition to certifying Apple Inc., Google Inc., and Microsoft

Published on: September 27th, 2017 Eric Emin Wood

Salesforce adds AI-powered revenue forecasting to Sales Cloud Einstein

Salesforce.com Inc. wants to help salespeople and their managers take the guesswork out of revenue forecasts. This week the customer relationship management (CRM) giant announced three new features for its artificial intelligence (AI)-powered

Published on: September 21st, 2017 Eric Emin Wood

Transforming the paint industry with a digital brush

Like many industrial sectors, the paint industry is bogged down by manual systems, spreadsheets and thousands of emails every year. Dealing with these restrictions amidst rising demand and a need to stay competitive,

Published on: May 17th, 2017 Mandy Kovacs

Accelerate your enterprise’s digital marketing efforts with Deloitte’s Digital Mix

LAS VEGAS - The digital arm of U.K.-based consulting firm Deloitte Touche Tohmatsu Ltd. wants to help accelerate its enterprise clients' digital marketing efforts. During last week's Adobe Summit the company launched Digital

Published on: March 28th, 2017 Eric Emin Wood

A CMO to Know: Salesforce Canada’s Tricia Gellman

TORONTO - Tricia Gellman is helping stake out uncharted territory for Salesforce.com. As the first CMO of the customer relations management (CRM) giant's Canadian arm, she finds herself not only in charge of

Published on: March 13th, 2017 ITBusiness Staff


Salesforce integrates Einstein across platforms, announces IBM partnership

Salesforce.com is bringing AI to customer relationship management (CRM) in a big way. On Tuesday the company announced that it would be incorporating its artificial intelligence software, Einstein, into its signature platform, giving

Published on: March 7th, 2017 Eric Emin Wood

Streamline and support your customer service teams with Salesforce’s new AI platform

Salesforce.com is using artificial intelligence (AI) to add an ounce of prevention to customer service. This week the San Francisco-based customer relationship management (CRM) giant released Service Cloud Einstein, a new platform that

Published on: February 15th, 2017 Eric Emin Wood

Top 5 social media stats from Super Bowl 51

Five days have passed since the conclusion to one of the most dramatic Super Bowl clashes in history. It’s been called the greatest comeback in Super Bowl history. Tom Brady and his New England

Published on: February 9th, 2017 Paolo Del Nibletto

Sage releases cloud-based human capital management solution for SMBs

Accounting software firm the Sage Group plc is making it easier for small- and medium-sized businesses (SMBs) to manage their workforce. This week the company released Sage People, a cloud-based human capital management

Published on: January 27th, 2017 Eric Emin Wood

Optimizing customer service will be driven by AI and collaboration, Salesforce says

The future of exceptional customer service will be a united front powered by artificial intelligence. That’s the theme of Saleforce’s Second Annual State of Service Report, which surveyed more than 2,600 customer service professionals worldwide

Published on: January 12th, 2017 Gary Hilson