Salesforce Essentials, which includes Sales Cloud Essentials and Service Cloud Essentials, are available now for small businesses, the CRM company announced yesterday. Source: Salesforce Essentials demo video.

Published: March 14th, 2018

How Salesforce, Microsoft, Google, and others marked International Women’s Day 2018 Inc. used this year's International Women's Day to remind employees and collaborators that in 1987, only 20 per cent of employees working in Science, Technology, Engineering, and Math (STEM) fields were female

Published on: March 8th, 2018 Eric Emin Wood partners with United Way to launch Philanthropy Cloud is teaming up with United Way to launch a cloud service that connects corporations, employees and nonprofits at scale, the social enterprise company announced this morning. Philanthropy Cloud will be a social

Published on: February 27th, 2018 Alex Coop

Salesforce investing $2 billion into Canadian business

Ahead of a meeting between Canadian Prime Minister Justin Trudeau and Salesforce CEO Mark Benioff in California, the company has made a major announcement about the future of its Canadian business. Salesforce, a

Published on: February 8th, 2018 Mandy Kovacs

Avocados From Mexico dominated the Super Bowl on social media

Unlike the showdown between the New England Patriots and the Philadelphia Eagles, there was no contest between Avocados from Mexico and the rest of the competition on social media. The company was the

Published on: February 5th, 2018 Alex Coop

Hashtag Trending – Twitter takeover rumours; Assange’s freedom; Google Bulletin

Rumours that Salesforce might buy Twitter are revived. The founder of WikiLeaks has a bad toothache. And Google looks to enter the local news space. Could Salesforce be planning to buy Twitter? No,

Published on: January 29th, 2018 Brian Jackson

Leaders in Davos acknowledge AI’s potential for good, but point to unanswered questions

Global leaders discussed the transformative capabilities of artificial intelligence during the second-last day of the World Economic Forum in Davos. But it came with a grain of salt. During a panel about rogue

Published on: January 25th, 2018 Alex Coop

Salesforce CEO calls for heightened regulation and leadership changes among tech giants

Salesforce CEO Marc Benioff called for a shift in culture among tech leaders that emphasizes trust, while calling out former Uber CEO Travis Kalanick in the process during a panel about consumer trust

Published on: January 23rd, 2018 Alex Coop

2017’s Black Friday, Cyber Monday were more mobile-driven than ever, Salesforce says

Customer relationship management (CRM) software giant Inc. has identified three statistics based on U.S. commercial activity on Nov. 24, 2017, and Nov. 27, 2017, unofficially known as Black Friday and Cyber Monday,

Published on: November 30th, 2017 Eric Emin Wood

3 tips from Salesforce’s digital evangelist to help retailers thrive in the ‘fourth industrial revolution’

The next industrial revolution was a recurring theme at this year's Dreamforce, customer relationship management (CRM) software developer Inc.'s annual conference - one frequently accompanied by the statistic that 60 per cent

Published on: November 30th, 2017 Eric Emin Wood

Salesforce and Google forge strategic partnership at Dreamforce

SAN FRANCISCO -- Inc. and Google Inc. announced a strategic partnership on Monday that will see Google's enterprise software better integrate with Salesforce, as well as a commitment between the companies to

Published on: November 6th, 2017 Brian Jackson

Canadian retailers aren’t meeting shopper expectations fast enough, Salesforce finds

Canadian shoppers want a more personalized experience, and according to Inc., retailers aren't listening. For its third annual Connected Shopper report, the customer relationship management (CRM) giant interviewed more than 1000 Canadians

Published on: October 11th, 2017 Eric Emin Wood

Apple, Google, Microsoft top list of world’s 100 most valuable brands [infographic]

New York City-based Interbrand has released its 18th list of the world's most valuable brands, and tech companies are high on the list. In addition to certifying Apple Inc., Google Inc., and Microsoft

Published on: September 27th, 2017 Eric Emin Wood

Salesforce adds AI-powered revenue forecasting to Sales Cloud Einstein Inc. wants to help salespeople and their managers take the guesswork out of revenue forecasts. This week the customer relationship management (CRM) giant announced three new features for its artificial intelligence (AI)-powered

Published on: September 21st, 2017 Eric Emin Wood