Got a booth at Dreamforce? You might be doing it wrong, veterans advise

When G2 Crowd's executive chairman Godard Abel attended his first Dreamforce conference in the mid-aughts, it was only 400 enthusiastic Salesforce.com customers. Now some describe it as the Super Bowl of the cloud

Published on: November 1st, 2017 Brian Jackson

Aldo CIO crafts a ‘customer-first’ digital transformation at the shoe retailer

It’s gotta be the shoes. That’s the motto of another shoe company. For Montreal-based shoe and accessory retailer Aldo Group, CIO Lance Martel has a different motto - it’s gotta be the customer.

Published on: October 12th, 2016 Brian Jackson

Aldo’s tour through the customer journey at Dreamforce

The Montreal-based shoe retailer has innovated its business to connect the e-commerce experience to the in-store experience with the help of a few key pieces of technology. We take a look at how

Published on: October 10th, 2016 Brian Jackson

Vidyard reaches out to customer service agents at Dreamforce

SAN FRANCISCO - Kitchener, Ont.-based Vidyard is deepening its integration with Salesforce at the cloud software vendor's annual Dreamforce conference, releasing a new tie-in for the Service Cloud. Founded as a video marketing

Published on: October 6th, 2016 Brian Jackson

When Salesforce Einstein asks for your data, will you say yes?

SAN FRANCISCO -- Salesforce administrators are going to have a new choice to make when the winter update is pushed out a couple of weeks from now - will they opt-in to sharing

Published on: October 5th, 2016 Brian Jackson

Sage deepens Salesforce integration with new cloud tie-ins

SAN FRANCISCO -- Small and medium-sized businesses that use Sage to manage their accounting and some aspect of Salesforce.com Inc.'s cloud suite have some new tools that should help improve their workflow today.

Published on: October 4th, 2016 Brian Jackson

Salesforce shows off latest acquisitions to open Dreamforce

SAN FRANCISCO - Salesforce.com Inc. put two very recent acquisitions front and centre as it opened up its annual Dreamforce conference, deepening its involvement in the e-commerce and online collaboration markets. Salesforce’s newest

Published on: October 4th, 2016 Brian Jackson

Dreamforce 2016 survival guide: get in for free, find the best parties, and network like Benioff

Ah, lucky number seven. As I head to San Francisco next week for my seventh trip to Dreamforce, the annual conference hosted by Salesforce.com, I pretty much know what to expect. But if

Published on: September 30th, 2016 Brian Jackson

Glimpse at the future of design at Autodesk headquarters

Published on: September 21st, 2015 Brian Jackson

Nymi unveils two-factor authentication from your wrist at Dreamforce

SAN FRANCISCO - Toronto-based wearables startup Nymi Inc. was at Dreamforce showing off a new problem that its wristband can solve for enterprises - securely delivering two-factor authentication. We spoke with Nymi CEO Karl

Published on: September 18th, 2015 Brian Jackson

Lurniture encourages peer learning on Salesforce Sales Cloud

SAN FRANCISCO -- David Bloom has attended Dreamforce before as a Salesforce.com employee, but this year he's here as the CEO of Lurniture, a startup built on the Salesforce Sales Cloud. Bloom says

Published on: September 17th, 2015 Brian Jackson

Salesforce debuts products based on RelateIQ acquisition

SAN FRANCISCO - Salesforce.com Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales

Published on: September 16th, 2015 Brian Jackson

Uber releases ‘Business Profiles’ to simplify expenses

SAN FRANCISCO - If you’ve ever accidentally expensed your company for a late-night Uber trip home from the bar, then you’ll be one of the people happy to know the San Francisco-based company

Published on: September 14th, 2015 Brian Jackson

Dreamforce retrospective: a look back at 5 years covering the marquee event for B2B cloud software

This will be my sixth year in a row attending Salesforce.com’s Dreamforce event, a mega-conference that takes over downtown San Francisco for one week every year in autumn. Known as the world’s largest

Published on: September 13th, 2015 Brian Jackson