David Chabot has worked in B2B marketing since 1996, and has assisted a large number of IT start-ups in both Quebec and Switzerland. His expertise in digital and traditional marketing, as well as in new media and sales, is particularly advantageous when it comes to applying a business to business integrated approach to overcome marketing challenges in any business sector.
Be it online or offline, marketing requires the use of technologies to perform at its best. That being said, small to mid-sized businesses (SMBs) business to business (B2B) marketing professionals are expected to take
Customer relationship management systems (CRM) are at the heart of a company’s commercial activities and are an essential tool in the implementation of its products. CRMs contain your database, or marketing intelligence; it’s