10 ways to tell if your organization has a ‘secret’ CMTO

Be it online or offline, marketing requires the use of technologies to perform at its best.  That being said, small to mid-sized businesses (SMBs) business to business (B2B) marketing professionals are expected to take

Published on: December 2nd, 2013 David Chabot

How to assess marketing automation and social solutions

Businesses are looking at social technology as the holy grail of inbound marketing and lead generation. There are many facets to these technologies that offer significant opportunities to capitalize on Web site traffic

Published on: November 26th, 2013 Keean Persaud

CIOs and CMOs meet in the middle at ITBusiness.ca event

Why can’t IT and marketing just get along? They can, but it’s going to take a lot more than just awesome digital technology. That was the takeaway from a roundtable of Canadian marketing

Published on: November 21st, 2013 Christine Wong

Unlocking sales leads with Introhive at Dreamforce

Making a cold call is a situation that a sales person never wants to find themselves in. It's much easier to start a conversation based on a referral from a common contact or

Published on: November 20th, 2013 Brian Jackson

How to market your video with VidYard CEO

Kitchener, Ont.-based VidYard wants to make it easier for companies to use their videos for marketing and learn about how to improve their video content, At a medium-sized booth at Dreamforce, the San

Published on: November 19th, 2013 Brian Jackson

Bringing Crowdfunding to Main Street

Introduction: My ITBusiness.ca blog will cover posts around marketing, social media, crowdfunding and the intersection of marketing and IT. I hope you find it educational and discover new perspectives that you can apply.

Published on: November 18th, 2013 Bret Conkin

Is brand advocacy the new marketing phase?

If you were to ask the CEO of a software company that specailizes in cultivating brand advocates what direction marketing is heading in the future, what answer would you expect? Yes, Richard Beedon

Published on: November 12th, 2013 Brian Jackson

Advertisers are cookie monsters when it comes to impressions, study finds

When it comes to counting up the number of impressions generated through digital marketing campaigns, it appears not all users are created equal – at least, not in the eyes of advertisers. In

Published on: November 11th, 2013 Candice So

For marketing success, salespeople and marketers need to work together

With so many new tools and new ways of tracking marketing campaigns nowadays, it's just not good enough for digital marketers to just give an account of their campaign performance. Beyond just how

Published on: November 8th, 2013 Candice So

Beau’s Brewery sees dot-ca address as branding tool

When Steve Beauchesne opened up Vankleek Hill, Ont.-based Beau's Brewery with his father in July 2006, they chose to bottle their marquee lugtread lager in big, 600 ml bottles rather than the industry

Published on: October 30th, 2013 Brian Jackson

American CMOs recognized for innovation in marketing

Earlier this month, New York-based association The CMO Club announced the first ever winners in its new CMO Awards that include categories for leadership, officers, rising star, programmatic marketing, president's circle, and marketing

Published on: October 29th, 2013 Brian Jackson

‘Art of’ running your business isn’t a solitary work: panel

"Fly alone, die alone." These words from Sunil Mistry, partner at KPMG Enterprise were echoed by Paul Gaspar, director of small business segment at UPS Canada when he said “small business failures come

Published on: October 24th, 2013 Cheryl Sylvester

Three major themes to remember from Gartner Symposium 2013

I'm back home! It's been over 48 hours since I even saw a Gartner analyst, let alone hear them give a prediction or presentation. Often when I go to these types of conferences,

Published on: October 15th, 2013 Catherine Aczel Boivie

Eliminate business bottlenecks by going digital everywhere

Anthony Raso's Toronto-based car maintenance garage isn't a digital business – customers drive their cars into his shop, they get hoisted on a lift, and he fixes them – but that didn't stop

Published on: October 4th, 2013 Brian Jackson