Articles By Robert Burko

Canada’s Anti-Spam Legislation: the good, the bad, the ugly of a post-compliance world

Now that CASL has been live for about a month, it's a great time to go one step deeper and really see what impact this legislation is having on the marketplace. After traveling

Published on: July 29th, 2014 Robert Burko

Are Bitcoins viable for Canadian businesses? Pros and cons

ITBusiness.ca Community Blogger Robert Burko was optimistic about bitcoin and adopted it as a valid payments method for his email marketing service last year. He believed in the upsides offered by the digital

Published on: February 6th, 2014 Robert Burko

How to prepare for Canada’s Anti-Spam Legislation

Canada's new Anti-Spam Legislation is coming. It will come into force July 1, and it will have a broad sweeping impact on all organizations that use e-mail marketing, mobile marketing, and other forms

Published on: September 16th, 2013 Robert Burko

Why your business should care about CASL

There's a new rule book coming out for all digital marketers. It strikes at the core of many of the most common online marketing activities (like e-mail marketing), setting strict standards in the

Published on: August 1st, 2013 Robert Burko