Next Android version dubbed Kitkat in brand marketing move

Google is known for naming each major version release of its mobile Android operating system after a dessert, but the next release will be the first one to be named after a specific brand of treat in a marketing deal with Nestle’s Kitkat chocolate bar.

The news was announced today on a new Web page on Android.com and via the Kitkat Twitter account.

Kitkat will be Android version 4.4. Delicious sounding names preceding it are the current Android 4.1 Jelly Bean, 4.0 Ice Cream Sandwich, 3.0 Honeycomb, 2.3 Gingerbread, 2.2 Froyo, 2.0 Eclair, 1.6 Donut, and 1.5 Cupcake. There are no details about what the Kitkat version of Android will include, with Google only stating “it’s our goal with Android Kitkat” to make an amazing Android experience available for everybody.”

According to Mashable, Google contacted Kitkat about lending its name to the new Android version and no money was exchanged in the deal. Instead, Kitkat will be marketing Android on its candy bar packaging and offering a contest with a Nexus 7 tablet and Google Play gift card included as prizes.

Kitkat will in turn be marketing Android on its packaging. (Image source: Mashable)

Kitkat also posted this new Youtube video, a tongue-in-cheek poke at Apple’s marketing videos, to promote its new collaboration with Android:

The inevitable “gimme a break” slogan jokes were flying on Twitter after the news. Here’s a few of our favourites:

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Jim Love, Chief Content Officer, IT World Canada
Brian Jackson
Brian Jacksonhttp://www.itbusiness.ca
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

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