The trouble with mentors is…

By Francis Moran Last week I had a call with a CEO who has twice been a client. Along with a technical founder, he's been working on a new startup for about a

Published on: February 11th, 2013 Francis Moran

Toronto social marketing firms merge after ‘divine intervention’

Two Toronto-based social software startups are merging after Influitive Corp. announced its acquisition of Engagio yesterday, but the teams have already been working together for nearly two weeks, according to the founders.Influitive offers

Published on: February 6th, 2013 Brian Jackson

Booth babes, tote bags, and the future: typical day at CES

Ready, set, go! It is the big day. The Consumer Electronics Show opens with over 3,000 vendors and more than 150,000 attendees. I was ready, arrived at the opening, with my trusty backpack,

Published on: January 9th, 2013 Catherine Aczel Boivie

Anti-spam regulations published, consultation opens

The latest draft regulations for Canada’s anti-spam law were published today in the Canada Gazette and the government is asking for consultation on them until Feb. 4.While Canada’s Anti-Spam Legislation (CASL) received Royal

Published on: January 4th, 2013 Brian Jackson

Anti-spam law adds exceptions, delayed until 2014

The anti-spam legislation passed into law more than two years ago will not be coming into force until late in 2013 and possibly not until 2014, according to an Industry Canada official. It’s

Published on: December 20th, 2012 Brian Jackson

Influitive announces $7.3 million funding round

A Toronto-based startup firm that helps companies turn happy customers into marketing advocates has raised a $7.3 million Series A round of funding.Influitive, also co-headquartered in San Francisco, announced yesterday it closed the

Published on: December 18th, 2012 Brian Jackson

SR&ED and the law of unintended consequences

By Francis Moran  Canada’s Scientific Research and Experimental Development tax credit program is undoubtedly one of the most popular industrial incentive schemes around. Shortened to SR&ED and usually referred to as “Shred,” the program provides

Published on: December 7th, 2012 Francis Moran

‘Moms with iPhones’ become mobile market research agents for hire

During this summer’s Canada Day long weekend, Ryan Sharp needed pictures of some beer coolers in Quebec convenience stores – so he turned to an army of iPhone-wielding shoppers to deliver the goods.By

Published on: December 6th, 2012 Brian Jackson

Nobody’s ever told me, ‘I have too much money for marketing’

By Francis Moran With the possible exception of a client vying for a huge defence procurement project in the late 1980s, an undertaking for which money certainly seemed to be no object, I’m

Published on: November 28th, 2012 Francis Moran

Startup Canada to call for urgent action to support Canadian entrepreneurs

By Francis Moran  The results of the largest consultation ever undertaken within the community of Canadian entrepreneurs and their supporters will be unveiled in a series of six cross-country news conferences on Tuesday when

Published on: November 23rd, 2012 Francis Moran

Even angels are going enterprise

By Francis Moran  There’s been a growing amount of attention paid recently to the surge in interest by startups in working on enterprise-grade products and services rather than the quick-to-market consumer and web

Published on: November 14th, 2012 Francis Moran

Mobile marketing advice from fast food brands

What's the difference between a pizza chain and a burger joint when they create a mobile strategy? The pizza chain wants the biggest demographic slice, while the burger joint wants to supersize its

Published on: November 8th, 2012 Brian Jackson

Pitch perfect: Startups should focus on problems, not platforms

This is the ninth article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that

Published on: November 5th, 2012 Francis Moran

81 ways to market your mobile app from Tapgage

You’ve spent weeks/months – designing and developing your app. It takes a lot of time to get it just the way you want it, but when you launch on the App Store, you

Published on: November 1st, 2012 Lauren Clegg