Online viewership has peaked across the world wide web, and the marketers who want a larger share are best off focusing on platforms they can customize such as social media and email, according
Published on: October 17th, 2016 Eric Emin Wood @ericewood
TORONTO – Thanks to their Superbowl ads with celebrities like auto racer Danica Patrick, most people know that GoDaddy offers domain registration for individuals and small businesses. Now GoDaddy is looking to go
Rare.io of Ottawa is targeting retailers looking to make better use of email marketing to drive repeat business with a new automated predictive email marketing solution. According to the vendor, the solution uses
Have you ever come across shiny object syndrome? It happens when smart marketers look at shiny new tools/tactics and completely forget focus best practices, i.e. "we need a Snapchat strategy immediately!" I don't want to besmirch
Published on: August 31st, 2015 Nectarios Economakis @nectarios
Web development platform Wix.com Inc. is teaming up with Facebook Inc. to make it easier for Wix users to create Facebook ads directly from the Facebook platform. In addition to offering template
Ask Travis Bonneteau, email marketing specialist at 1-800-GOT-JUNK? about what his favourite email campaign was in the past year and he'll tell you about the one with a six-foot-tall walkie-talkie and a mummified
Nearly one year after Canada’s Anti-Spam Legislation (CASL) came into force, a new survey shows Canadian businesses rely on email marketing as much as ever to reach new and existing customers. New research
Cloud-based financials, enterprise resource planning and omnichannel commerce vendor NetSuite is burnishing its marketing platform with the $200 million acquisition of Bronto Software. NetSuite announced a definitive agreement on Thursday to acquire Bronto,
A Colorado company has a new email and lead tracking system that integrates into platforms such as WordPress and MailChimp, so marketing and sales professionals don’t need to leave the platform they work
While the second penalty faced by a Canadian business under the Canadian anti-spam law (CASL) is just a fraction of the first, it’s still likely to cause some pain to the alleged offender.
News last week of the $1.1 million fine levied by the Canadian Radio-television and Telecommunications Commission (CRTC) against a Quebec company for violations of the Canadian anti-spam law (CASL) has many in the
Americans won't be the only ones deal-hunting on the weekend that marks the beginning of the Christmas consumer frenzy, according to eMarketer - Canadians are planning their shopping strategies too. Research from IPG
It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will
Published on: November 18th, 2014 Candice So @candice_so
Since Canada's anti-spam law (CASL) came into effect July 1, many businesses have been scrambling to bring their communications practices into compliance - and to understand what that compliance requires. But is the
