Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Published on: June 9th, 2014 Brian Jackson

How the CRTC will enforce CASL

With Canada's Anti-Spam Legislation (CASL) coming into force on July 1, the federal government has been sharing its pointers on how businesses can avoid sending spam - and how they can avoid warnings

Published on: June 9th, 2014 Candice So

4 best ways for brands to connect with customers

By Hugo Beniada, Fueled One of the first things that you learn in business school is that acquiring a customer can be up to six times more expensive than retaining one. Simply keeping

Published on: May 26th, 2014 Fueled

CakeMail offers infographic guide to understanding CASL

The way businesses send email in Canada is about to change. On July 1, Canada's Anti-Spam Legislation (CASL) will take effect and many email marketers are scrambling to understand how they can best

Published on: May 21st, 2014 Brian Jackson

CASL has companies concerned about class-action risk: Adam Kardash

With the rules of Canada's Anti-Spam Legislation (CASL) now finalized and the first phase coming into effect July 1, it's time for businesses to consider how they will need to make changes in

Published on: May 13th, 2014 ITBusiness Staff


Oracle brings together acquisitions for Marketing Cloud launch

Oracle Corp. announced yesterday its vision to tie together recent acquisitions BlueKai, Compendium, Eloqua, and Responsys into the Oracle Marketing Cloud, doubling down on the busy software-as-a-service space that sees several major software

Published on: May 1st, 2014 Brian Jackson

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

Want better content marketing? Just ask

At a time when marketers everywhere are talking about gathering data on consumer behaviour, it seems almost counter-intuitive to do something as simple as just asking consumers what they want. Don't marketers already

Published on: December 5th, 2013 Candice So

Post Black Friday, small businesses trying to find ways to compete

In the wake of what promises to be a frenzied Black Friday, an email marketing outfit is launching a free emailing bundle to help small businesses ask their customers not to forget them

Published on: November 29th, 2013 Candice So

Marketo rolls out automated email system for marketers

Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be

Published on: October 18th, 2013 Candice So

Vidyard adds video e-mail marketing feature with ExactTarget

Video marketing platform Vidyard Inc. is making its videos more accessible to viewers and marketers by joining forces with ExactTarget Inc., an e-mail marketing platform. Vidyard has built an app for ExactTarget, making

Published on: October 16th, 2013 Candice So

A marketer’s guide to being CASL ready

Bret Conkin is the chief marketing officer for FundRazr, Canada's biggest crowdfunding platform. He has prepared this list of tips for marketers, in advance of Canada's Anti-Spam Legislation (CASL). This post appeared as

Published on: September 23rd, 2013 Bret Conkin

How to prepare for Canada’s Anti-Spam Legislation

Canada's new Anti-Spam Legislation is coming. It will come into force July 1, and it will have a broad sweeping impact on all organizations that use e-mail marketing, mobile marketing, and other forms

Published on: September 16th, 2013 Robert Burko