Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Published on: September 26th, 2014 Brian Jackson

Internet privacy goes way of the dodo with new ‘privacy marketing platform’

If you've ever hesitated to fill out an online form with your email address in exchange for nabbing a great offer, then you'll understand the idea behind Dodoname, self-described as the "world's first

Published on: September 24th, 2014 Brian Jackson

10% of top ecommerce brands flouting CASL, study finds

When it comes to letting consumers unsubscribe from their emailing lists, 10 per cent of the world’s top 200 ecommerce brands are not complying with regulations in Canada and the U.S., a new

Published on: September 17th, 2014 Candice So

Unforeseen CASL fallout: ‘additional insured status’ requests

Have you been inundated lately, as an executive officer, with requests for “Additional insured status,” since Canada’s Anti-Spam Legislation (CASL) was announced? I have, and so I looked up what additional insured status

Published on: August 7th, 2014 Fawn Annan

4 common misconceptions with CASL

July was CASL's first month in effect, and it's been generating a lot of discussion and reactions.  With so much discussion around the new legislation, a couple of misunderstandings have grown to become

Published on: July 30th, 2014 Monica Goyal

Canada’s Anti-Spam Legislation: the good, the bad, the ugly of a post-compliance world

Now that CASL has been live for about a month, it's a great time to go one step deeper and really see what impact this legislation is having on the marketplace. After traveling

Published on: July 29th, 2014 Robert Burko

4 email marketing solutions targeting CASL

Published on: July 21st, 2014 Candice So

How MailChimp’s double-opt in method complies with CASL

This is the third story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 15th, 2014 Candice So

How Constant Contact helps small businesses handle CASL

This is the third story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 15th, 2014 Candice So

How Elite Email’s marketing solution tackles CASL

This is the second story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 12th, 2014 Candice So

How Envoke’s email marketing solution targets CASL with consent

This is the first story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 11th, 2014 Candice So

CASL strikes Canadian inboxes: 5 strange and unique requests for consent

If you haven't heard of Canada's Anti-Spam Legislation (CASL) by now, then you're pretty good at filtering out email. The new law that went into effect July 1 has many businesses blasting out

Published on: July 8th, 2014 Brian Jackson

Why your double opt-in email list isn’t good enough for CASL

Canada's Anti-Spam Legislation (CASL) is only days away now from its July 1 official enforcement deadline and many in the business world are hustling to get into compliance ahead of then. Canadians are

Published on: June 20th, 2014 Brian Jackson

GetResponse launches landing page creator tool for marketers

GetResponse Inc. has branched out from its email marketing service, offering a new product that will allow marketers to build their own landing pages, no coding knowledge required. Based in Poland, the company

Published on: June 16th, 2014 Candice So