Articles By Nectarios Economakis

A way forward for publishing

The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will

Published on: December 8th, 2015 Nectarios Economakis

5 ways to think about paid acquisition

Paid acquisition should be a great channel for your startup. One of the most critical decisions early-stage companies have to make is how to invest for growth. Each dollar is like oxygen and

Published on: November 11th, 2015 Nectarios Economakis

The inevitable rise of mobile

Have you ever been at a party when the person you’re talking to took their phone out and proceeded to check their feed? It happened to me recently and I was stunned by

Published on: October 6th, 2015 Nectarios Economakis

Avoiding shiny object syndrome

Have you ever come across shiny object syndrome? It happens when smart marketers look at shiny new tools/tactics and completely forget focus best practices, i.e. "we need a Snapchat strategy immediately!" I don't want to besmirch

Published on: August 31st, 2015 Nectarios Economakis