Partner at PNR, a management consulting firm led by digital executives. For the past 12 years, he has living & breathing how technology is fundamentally changing how people & businesses operate. In 2011, Nectarios was the first employee in business development at Google Montreal. He participated in the growth of sales and profitability of many large corporations. Previously, he held positions at Bell Web Solutions and Media Experts where he led their performance marketing teams. Nectarios holds a Masters of Science degree in Business Administration from the John Molson School of Business, where his thesis compared the effects of online advertising on consumer search behaviour. Currently, he sits on the board of several start ups.
Have you ever come across shiny object syndrome? It happens when smart marketers look at shiny new tools/tactics and completely forget focus best practices, i.e. "we need a Snapchat strategy immediately!" I don't want to besmirch
Published on: August 31st, 2015