A MARTECH MOMENT By Fawn Annan Remember the days when, if you wanted to know what your customers were thinking, you had to ask them directly? This also involved allocating resources to sort
Published on: March 25th, 2021 ITBusiness Staff @itbusinessca
Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing
Published on: March 24th, 2021 Suzanne Robicheau @itbusinessca
Nicole Amsler, the vice-president of marketing at Formation, an AI-powered marketing platform, says with so many MarTech solutions options on the table, it’s easy to react quickly to the latest and greatest tool"
Published on: March 23rd, 2021 ITBusiness Staff @itbusinessca
Many organizations had plans to host physical events in 2020, but most of them had to ask people to stay home and tune in virtually. The good news is that there are plenty
Published on: December 30th, 2020 Pragya Sehgal @itbusinessca
Virtual conferences are structured events, with smartly taped talks and polished appearances. It’s in the live Q&A sessions that personalities really emerge as speakers exchange views on pressing issues. IT World Canada’s president
Published on: December 4th, 2020 Suzanne Robicheau @itbusinessca
Feel-good ads have been gaining momentum in the past few years, but it took a global health crisis to push them over the top. As brands evolve their strategies and adapt quickly to
Published on: December 4th, 2020 Suzanne Robicheau @itbusinessca
March 2020 changed everything for Americans, and particularly for those over 50, the most vulnerable age group to COVID-19. Feeling adrift in a sea of conflicting reports and misinformation, seniors turned to the
Published on: December 2nd, 2020 Suzanne Robicheau @itbusinessca
As the long-planned launch year for eBay’s new payment initiative in five key markets, 2020 was destined for strategic moves. COVID-19 put a bump in the road, but it wasn’t enough to waylay
Published on: December 1st, 2020 Suzanne Robicheau @itbusinessca
It once took years to build long-term customer relationships, but consumer loyalty looks very different in the digital age. For Alan Webber, Program Vice President, Customer Experience for IDC, navigating the customer experience
Published on: November 4th, 2020 Suzanne Robicheau @itbusinessca
Today’s marketers have become snipers rather than shotgun practitioners from a by-gone era. As the technology people use in their daily lives has changed, marketers have the ability to collect consumer information –
It's episode 15 of CMO Digital and we're recapping the marketing wisdom that came out of Mobile World Congress, hosted in Barcelona. As you might guess, the focus was squarely on where marketers
Published on: March 14th, 2015 ITBusiness Staff @itbusinessca
On this week’s episode of CMO Digital, Fawn and Jim look at how adding live chat to your web site can help unlock marketing potential for your business. Chances are you've seen live
Published on: March 10th, 2015 ITBusiness Staff @itbusinessca
