Increasing clarity on customer intent and marketing ROI

A MARTECH MOMENT By Fawn Annan Remember the days when, if you wanted to know what your customers were thinking, you had to ask them directly? This also involved allocating resources to sort

Published on: March 25th, 2021 ITBusiness Staff

Data-backed tips for marketing spend

Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing

Published on: March 24th, 2021 Suzanne Robicheau

Assess your MarTech stack with three questions

Nicole Amsler, the vice-president of marketing at Formation, an AI-powered marketing platform, says with so many MarTech solutions options on the table, it’s easy to react quickly to the latest and greatest tool"

Published on: March 23rd, 2021 ITBusiness Staff

Virtual events have come a long way in 2020, but experts say expectations will be much higher in 2021

Many organizations had plans to host physical events in 2020, but most of them had to ask people to stay home and tune in virtually. The good news is that there are plenty

Published on: December 30th, 2020 Pragya Sehgal

Strategic Marketing USA 2020: The importance of paying attention

Virtual conferences are structured events, with smartly taped talks and polished appearances. It’s in the live Q&A sessions that personalities really emerge as speakers exchange views on pressing issues. IT World Canada’s president

Published on: December 4th, 2020 Suzanne Robicheau

Playing it forward: Fender’s CMO says 90-day free trial of Fender Play was music to customers’ ears

Feel-good ads have been gaining momentum in the past few years, but it took a global health crisis to push them over the top. As brands evolve their strategies and adapt quickly to

Published on: December 4th, 2020 Suzanne Robicheau

Non-profit’s CMO says we don’t need more data, we need to use data differently

March 2020 changed everything for Americans, and particularly for those over 50, the most vulnerable age group to COVID-19. Feeling adrift in a sea of conflicting reports and misinformation, seniors turned to the

Published on: December 2nd, 2020 Suzanne Robicheau

Strategic Marketing USA: 2020 was a ‘pivotal year’ in eBay’s payment journey, says director of global product marketing

As the long-planned launch year for eBay’s new payment initiative in five key markets, 2020 was destined for strategic moves. COVID-19 put a bump in the road, but it wasn’t enough to waylay

Published on: December 1st, 2020 Suzanne Robicheau

Trust, tech and the customer experience: CMO Talks with Alan Webber of IDC

It once took years to build long-term customer relationships, but consumer loyalty looks very different in the digital age. For Alan Webber, Program Vice President, Customer Experience for IDC, navigating the customer experience

Published on: November 4th, 2020 Suzanne Robicheau

CMO Talks podcast: Talking to the experts about MarTech

Today’s marketers have become snipers rather than shotgun practitioners from a by-gone era. As the technology people use in their daily lives has changed, marketers have the ability to collect consumer information –

Published on: March 31st, 2020 Steve Proctor

CMO Digital: Mobile World Congress hints at the future of e-commerce

It's episode 15 of CMO Digital and we're recapping the marketing wisdom that came out of Mobile World Congress, hosted in Barcelona. As you might guess, the focus was squarely on where marketers

Published on: March 14th, 2015 ITBusiness Staff

CMO Digital: Live chat to unlock marketing potential

On this week’s episode of CMO Digital, Fawn and Jim look at how adding live chat to your web site can help unlock marketing potential for your business. Chances are you've seen live

Published on: March 10th, 2015 ITBusiness Staff