Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing
Nicole Amsler, the vice-president of marketing at Formation, an AI-powered marketing platform, says with so many MarTech solutions options on the table, it’s easy to react quickly to the latest and greatest tool"
Virtual conferences are structured events, with smartly taped talks and polished appearances. It’s in the live Q&A sessions that personalities really emerge as speakers exchange views on pressing issues. IT World Canada’s president
March 2020 changed everything for Americans, and particularly for those over 50, the most vulnerable age group to COVID-19. Feeling adrift in a sea of conflicting reports and misinformation, seniors turned to the
It once took years to build long-term customer relationships, but consumer loyalty looks very different in the digital age. For Alan Webber, Program Vice President, Customer Experience for IDC, navigating the customer experience
Today’s marketers have become snipers rather than shotgun practitioners from a by-gone era. As the technology people use in their daily lives has changed, marketers have the ability to collect consumer information –