Using analytics to find out if your marketing is really making a difference

It’s easy to get excited about an appealing billboard campaign or a popular TV ad and to credit them with higher sales and greater brand recognition. What’s hard is knowing with certainty that

Published on: November 27th, 2020 Suzanne Robicheau

Customers, strategy and data-driven decisionmaking – CMO Talks with Beverly Altberg

In a recent interview with ITWC President Fawn Annan conducted as part of the CMO Talks podcast series, Chandaria Family Holdings Vice President, Consumables, Beverly Altberg acknowledged the disruption brought about by the

Published on: August 26th, 2020 Glenn Weir

Building mobile apps a matter of getting the right info – CMO Talks with Peter Marston

CMO Talks with IDC Research Director Peter Marston At a time when individuals are being bombarded with messaging across multiple channels by dozens of brands, IDC Research Director Peter Marston said mobile apps

Published on: July 9th, 2020 Glenn Weir

OpenText Enfuse 2019: The Carbonite acquisition, new apps, and updates

LAS VEGAS --- The topic of endpoint security was front and centre on the first day of OpenText Enfuse 2019. OpenText's chief executive officer, Mark Barrenechea, said in his keynote that the technology

Published on: November 12th, 2019 Buckley Smith

TD Bank opens new operations hub in Toronto

Among a swath of other news at TD's annual TD Tech Day event in Toronto, the bank announced a new 9,000 square foot facility called the TD Fusion Centre that will serve as

Published on: October 31st, 2019 Buckley Smith

5 key factors to assess before cloud migration, according to SAS

Migration of business operations to the cloud - or at least a hybrid cloud migration - is a move every executive should be considering, and those business operations must include analytics. According to

Published on: June 7th, 2019 Buckley Smith

NHL putting stats and analytics at its coach’s fingertips

ORLANDO - Moneyball may have made a statistical approach to baseball a part of pop culture, but hockey is no different. Statistics and advanced analytics can be found throughout the sport; whether it

Published on: May 9th, 2019 Buckley Smith

CIHI using analytics to improve Canadian healthcare system

Canada boasts a free healthcare system; something that many countries in the world cannot say. However, it is not a system without its own flaws or shortcomings. The Canadian Institute for Health Information

Published on: May 2nd, 2019 Buckley Smith

Education through gamification the goal of new analytics game from SAS and HEC Montreal

DALLAS - Gamification is a means of driving engagement. Whether it be in the workplace or in education,  it can be used as a tool of motivation. This is exactly what SAS Institute

Published on: April 30th, 2019 Buckley Smith

SAS Global Forum: Jim Goodnight emphasizes importance of harnessing data to change the world

DALLAS - In a world teeming with data, being able to harness that data will be essential to making monumental advancements across myriad fields. This is the idea that Jim Goodnight, founder and

Published on: April 29th, 2019 Buckley Smith

Gap Inc. partners with Microsoft for digital transformation strategy

Earlier this month Gap Inc. announced that it is migrating its data platform, stores, online sites and more to the cloud, choosing Microsoft Azure to help move forward in its digital transformation. "As

Published on: November 23rd, 2018 Meagan Simpson

New Moneris analytics tool shows ROI of digital marketing for brick-and-mortar stores

A new digital analytics tool from Moneris Solutions Corp. is hoping to make it easier for retailers to measure the effect digital ad spending can have on in-store purchases and ROI with its

Published on: October 30th, 2018 Meagan Simpson

Hashtag Trending – EU approves Apple/Shazam deal; alleged Sony hacker charged; Did IBM spy on New Yorkers?

The European Union has approved Apple’s bid to buy music identification service Shazam. An alleged participant in the 2014 Sony hack has been charged by the U.S. Department of Justice. And a report

Published on: September 7th, 2018 Eric Emin Wood

Hashtag Trending – Snapchat opens up to 3rd party developers, World Cup a testbed for new tech, Tesla announces full autopilot

Snapchat opens its platform up to third party developers, the 2018 World Cup is a testbed for new tech, and Tesla announces full autopilot. First up from LinkedIn, Snapchat’s parent company Snap Inc.

Published on: June 18th, 2018 Mandy Kovacs