More Canadian companies turning to online video for advertising

More Canadian businesses are starting to use online video as part of their advertising strategies. Recent figures from the Interactive Advertising Bureau show that onlinevideo is the fastest growing ad category in Canada,

Published on: September 21st, 2012 Christine Wong

Relive Grow 2012 presentations via Slideshare decks

If you weren’t able to get out to Vancouver last week for Grow 2012, the conference that helps businesses adapt to the digital era, not to worry – you still have a chance

Published on: August 30th, 2012 Brian Jackson

One of the key things marketers should know about their target audience is whether they are still alive or not.It sounds obvious, but dead people don’t tend to buy much. Yet as anyone

Published on: August 14th, 2012 ITBusiness Staff

Group buying more popular with Canadians than Web site ads

Just one-third of Canadians click on an online advertisement at least once a month, while almost two-thirds are aware of group coupon services, according to the 2012 Ipsos Canadian Inter@active Reid Report.The annual

Published on: August 7th, 2012 ITBusiness Staff

Toronto’s Shiny Ads teams up with red hot U.S. startup PubMatic

A self-serve advertising platform produced by Toronto-based Shiny Ads is getting added exposure courtesy of PubMatic, a U.S. startup that has raised over $60 million in venture capital.Shiny Ads makes an integrated solution

Published on: August 1st, 2012 ITBusiness Staff

Wave Accounting’s online network gets more social

Toronto-based Wave Accounting is reshaping its online network of small business customers and accounting professionals to more closely resemble a social network.The company offers free small business accounting software online. NowWave, which has

Published on: July 31st, 2012 ITBusiness Staff

Uplifting escalator ad pitch wins 19-year-old student $25,000

Douglas Lusted has nowhere to go but up after pocketing $25,000 for his winning pitch on escalator advertising technology at a recent University of Waterloo competition.Lusted, just 19, has developed technology to place

Published on: June 12th, 2012 Christine Wong

What’s really not working, Facebook or advertising in general?

It was Graham Phillips, the former CEO of Ogilvy and Mather who said “Too much of today’s advertising is irrelevant and a waste of money.” He wasn’t talking about Facebook’s lack of success

Published on: June 5th, 2012 Brian Jackson

Canadian Blood Services experiments with digital signage

Canadian Blood Services is partnering with ScreenScape to develop a place-based media network that will power digital displays at their permanent collection sites and bring its messaging to their donors and staff across

Published on: May 30th, 2012 ITBusiness Staff

Yahoo launches advertising dashboard for small business

Yahoo launched a free marketing dashboard on Wednesday to boost its advertising appeal for small and midsized businesses by simplifying digital marketing for them.  The move comes as part of new CEO Scott

Published on: May 2nd, 2012 Cameron Scott

Rogers, Shaw and CBC launch online ad service

Although they compete with each other for television viewers, three of Canada's largest broadcasters are teaming up to sell online advertising.Rogers Communications Inc., theCanadian Broadcasting Corp. and ShawCommunications Inc. have joined forces to

Published on: April 30th, 2012 ITBusiness Staff

Infographics basics

Media and publishing professionals know that infographics are hugely popular, and are more likely to be shared via social media than a standard blog post or article. By combining images with data, infographics

Published on: April 4th, 2012 Angela West

Yahoo to implement global ‘do not track’ policy

Yahoo Web sites worldwide will comply with visitors' "do not track" preferences starting later this year, Yahoo announced Wednesday.Most major browsers are now able to send a message to sites visited, indicating whether

Published on: March 29th, 2012 Peter Sayer

Express IT: Is augmented reality marketing gold, or gimmick?

Tetra Pak Canada is the latest company to jump on board the augmented reality advertising trend with its Oasis All-Stars game.The soccer game has players moving around a real juice box in front

Published on: March 15th, 2012 ITBusiness Staff