Vengeo offers ‘Swiss Army knife’ of Web publishing tools

Imagine a tool that lets you create a Web site, post blogs, host online meetings, create online communities, hold e-learning seminars, and conduct online surveys.A Toronto-based social media company is offering marketing professionals,

Published on: February 15th, 2012 Nestor Arellano

Group Buying: how your daily deal could succeed

Is group buying still a thing?The fad that Groupon started in 2008 inspired a flock of fast followers also getting in on the so-called daily deals business and soon enough inboxes everywhere were

Published on: January 31st, 2012 Brian Jackson

Companies exposing Canadians’ personal information face no penalty

By Brian Jackson As social networking becomes more popular and online advertisers seek more effective ways to target their messages, our society is trying to cope with how to protect our privacy while

Published on: December 9th, 2011 Brian Jackson

Social, mobile marketing a no go with Canadians?

In the social media age, some of the most reliable marketing tools are those that have been around when face and book were still two separate words and people communicated well in excess

Published on: November 10th, 2011 Nestor Arellano

Android developers struggle to make a buck despite platform’s success

Making money by selling apps in the Android Market is still unlikely despite the massive number of users downloading apps there, according to Toronto-based developers.Businesses looking to cash in on Android apps are

Published on: October 27th, 2011 Brian Jackson

Facbook

Antivirus vendor Trend Micro has recently detected a drive-by download attack on Facebook that used malicious advertisements to infect users with malware."We encountered an infection chain, wherein the user is led from a

Published on: October 6th, 2011 Lucian Constantin

Marketing lessons from my shoes

By Andrew Berthoff I recently purchased new shoes online. I like to support local companies, and I always look for things distinct, so I returned to shop at John Fluevog. I don’t often

Published on: September 27th, 2011 Andrew Berthoff

Web startup asks ‘How’s it going?’, seeks deeper meaning

Toronto-based entrepreneur Philip Powell always thought of himself as the last person in the world that would use a self-help tool, but now he's created a Web-based service that will do just that.

Published on: August 17th, 2011 Brian Jackson

Auto Trader drives social media engagement with Meltwater

With the growing popularity of using social networking strategies to engage customers, more and more small and medium businesses (SMBs) are cultivating brand communities in multiple social networking sites. The trend, according to

Published on: June 28th, 2011 Nestor Arellano

Blurring the line between editorial and advertising

By Nestor E. Arellano Over the years the line between advertising and editorial content has become murkier and murkier. The continuing exodus of print titles to the Web and mobile realm and the

Published on: June 10th, 2011 Nestor Arellano

World Vision revamps magazine based on social media feedback

In the world of social media, World Vision Canada found out that the cliché “if you build it they will come” doesn't work as well as “if you listen, they will talk.” The

Published on: May 11th, 2011 Nestor Arellano

Facebook Page building made easy with new tools

Businesses need Facebook Pages. The Facebook Page is replacing both blogs and corporate Web sites as the primary means of engaging customers and promoting products and services. The need to be unique and stand

Published on: February 16th, 2011 Tony Bradley

Make LinkedIn your company’s best friend in 4 easy steps

Visitors to Websites tailored more toward business professionals than consumers are increasingly choosing to log in using their existing LinkedIn identities, said social tool provider Gigya.In fact, whereas only three per cent of

Published on: February 11th, 2011 Katherine Noyes

Yahoo, AOL Canada battle for Web advertisers

Small businesses advertising on the Web are starting to get more reasons to look beyond Google as Yahoo Canada and AOL Canada ramp up efforts north of the 49th parallel.Both big names that

Published on: February 10th, 2011 Brian Jackson