Google LLC has been fined $1.69 billion USD by the European Union for what the EU has claimed is antitrust abuses related to Google's AdSense advertising platform. This is not the first time
Are you ready for some football... commercials? Yep, it’s that time of year again when the only thing getting more buzz than the Patriots taking on the Rams this Sunday are the ad
Published on: January 31st, 2019
Derek Malcolm
@derekmalcolm
Today, Google is looking to give small businesses in Toronto and Vancouver a new way to reach local customers with its money-back, 'Google Guaranteed' ads platform. Local Services is a new type of Google ad,
Published on: December 4th, 2018
Meagan Simpson
@megesimpson
Canadian advertisers will now be able to take advantage of Facebook’s large user base through the social media platform’s ‘Stories’ feature. Facebook announced on Wednesday that ads for stories are now available to
Published on: September 28th, 2018
Meagan Simpson
@megesimpson
Hootsuite and Google have announced a partnership, making it easier for users of the social media management platform to manage ad campaigns across social media and now Google Search. In a release on
Published on: September 19th, 2018
Meagan Simpson
@megesimpson
Slack’s new privacy rules let your boss download your private chats, YouTube is increasing the number of ads before music videos so you subscribe to its music service, and former Uber CEO Travis
Online marketers can now create ads on Instagram that users can tap through, swipe back and forth or pause whenever they want. Instagram announced Carousel Ads for Instagram Stories this morning, nearly two
YouTube wants to make sure that advertisers are reaching the audiences they want, through content they are proud to be associated with. It's with this goal in mind that the streaming video giant,
Published on: January 17th, 2018
Eric Emin Wood
@ericewood
Paid product endorsements on social media may have raised the eyebrows of Canadian advertising regulators but so far they’ve generated almost no complaints from consumers. Advertising Standards Canada (ASC), the self-regulatory watchdog for
While a recent Advertising Standards Canada (ASC) report concluded the industry was successfully implementing new standards for online behavioural advertising (OBA), it also revealed a notable gap: the current lack of industry regulations
Published on: December 22nd, 2015
Eric Emin Wood
@ericewood
With the recent release of Advertising Standards Canada (ASC)'s first-ever accountability report measuring the industry's compliance with the Digital Advertising Alliance of Canada (DAAC) AdChoices program, there's never been a better time to
Published on: December 18th, 2015
Eric Emin Wood
@ericewood
The Canadian advertising industry is doing a good job of implementing new industry regulations for online interest-based advertising (IBA), according to a new report by Advertising Standards Canada (ASC). In its first-ever accountability
Published on: December 18th, 2015
Eric Emin Wood
@ericewood
The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will
Published on: December 8th, 2015
Nectarios Economakis
@nectarios
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