Facebook introduces advertising for ‘Stories’ feature

Canadian advertisers will now be able to take advantage of Facebook’s large user base through the social media platform’s ‘Stories’ feature. Facebook announced on Wednesday that ads for stories are now available to

Published on: September 28th, 2018 Meagan Simpson

Hootsuite and Google announce digital advertising partnership

Hootsuite and Google have announced a partnership, making it easier for users of the social media management platform to manage ad campaigns across social media and now Google Search. In a release on

Published on: September 19th, 2018 Meagan Simpson

Hashtag Trending – Slack makes big privacy changes, YouTube will annoy users with more ads, former Uber CEO Travis Kalanick has a new gig

Slack’s new privacy rules let your boss download your private chats, YouTube is increasing the number of ads before music videos so you subscribe to its music service, and former Uber CEO Travis

Published on: March 22nd, 2018 Mandy Kovacs

Instagram introduces carousel ads to Instagram Stories

Online marketers can now create ads on Instagram that users can tap through, swipe back and forth or pause whenever they want. Instagram announced Carousel Ads for Instagram Stories this morning, nearly two

Published on: February 1st, 2018 Alex Coop

YouTube hopes to win back marketers with new advertising standards

YouTube wants to make sure that advertisers are reaching the audiences they want, through content they are proud to be associated with. It's with this goal in mind that the streaming video giant,

Published on: January 17th, 2018 Eric Emin Wood

Top 10 ads on YouTube Canada 2017

Published on: December 6th, 2017 Alex Coop

Paid social media endorsements prompt new ad rules – but few complaints so far

Paid product endorsements on social media may have raised the eyebrows of Canadian advertising regulators but so far they’ve generated almost no complaints from consumers. Advertising Standards Canada (ASC), the self-regulatory watchdog for

Published on: March 31st, 2017 Christine Wong

Canadian mobile ad tracking standards need work, industry regulators admit

While a recent Advertising Standards Canada (ASC) report concluded the industry was successfully implementing new standards for online behavioural advertising (OBA), it also revealed a notable gap: the current lack of industry regulations

Published on: December 22nd, 2015 Eric Emin Wood

How to meet DAAC’s AdChoices standards

With the recent release of Advertising Standards Canada (ASC)'s first-ever accountability report measuring the industry's compliance with the Digital Advertising Alliance of Canada (DAAC) AdChoices program, there's never been a better time to

Published on: December 18th, 2015 Eric Emin Wood

ASC pleased by ad industry’s compliance with online regulations so far: report

The Canadian advertising industry is doing a good job of implementing new industry regulations for online interest-based advertising (IBA), according to a new report by Advertising Standards Canada (ASC). In its first-ever accountability

Published on: December 18th, 2015 Eric Emin Wood

A way forward for publishing

The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will

Published on: December 8th, 2015 Nectarios Economakis

Eyereturn maps Canadians’ interests based on their online behaviour

With its interactive Audience Interest Map, Canadian online marketing company Eyereturn has mapped the interests of Canadians across cities and provinces based on data from its digital advertising platform that tracks online behaviour across billions of webpages.

Published on: November 30th, 2015 David Hamilton

Snack maker Mondelez adds a strong Canadian flavour to its startup program

There’s a strong Canadian flavour to the latest batch of startups chosen to partner with snack food and candy maker Mondelez International Inc. Four of the eight startups the company selected for its

Published on: September 2nd, 2015 Christine Wong

Windows 10 commercial reviewed by agency execs: from ‘utterly brilliant’ to ’emotional blackmail’

Two African children totter around a desert landscape, next to a straw hut and a herd of goats. An Inuit toddler runs across the frozen tundra near a canvas tent and smiles widely,

Published on: July 20th, 2015 Brian Jackson