Instagram introduces carousel ads to Instagram Stories

Online marketers can now create ads on Instagram that users can tap through, swipe back and forth or pause whenever they want. Instagram announced Carousel Ads for Instagram Stories this morning, nearly two

YouTube hopes to win back marketers with new advertising standards

YouTube wants to make sure that advertisers are reaching the audiences they want, through content they are proud to be associated with. It's with this goal in mind that the streaming video giant,

Top 10 ads on YouTube Canada 2017

Paid social media endorsements prompt new ad rules – but few complaints so far

Paid product endorsements on social media may have raised the eyebrows of Canadian advertising regulators but so far they’ve generated almost no complaints from consumers. Advertising Standards Canada (ASC), the self-regulatory watchdog for

Canadian mobile ad tracking standards need work, industry regulators admit

While a recent Advertising Standards Canada (ASC) report concluded the industry was successfully implementing new standards for online behavioural advertising (OBA), it also revealed a notable gap: the current lack of industry regulations

How to meet DAAC’s AdChoices standards

With the recent release of Advertising Standards Canada (ASC)'s first-ever accountability report measuring the industry's compliance with the Digital Advertising Alliance of Canada (DAAC) AdChoices program, there's never been a better time to

ASC pleased by ad industry’s compliance with online regulations so far: report

The Canadian advertising industry is doing a good job of implementing new industry regulations for online interest-based advertising (IBA), according to a new report by Advertising Standards Canada (ASC). In its first-ever accountability

A way forward for publishing

The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will

Eyereturn maps Canadians’ interests based on their online behaviour

With its interactive Audience Interest Map, Canadian online marketing company Eyereturn has mapped the interests of Canadians across cities and provinces based on data from its digital advertising platform that tracks online behaviour across billions of webpages.

Snack maker Mondelez adds a strong Canadian flavour to its startup program

There’s a strong Canadian flavour to the latest batch of startups chosen to partner with snack food and candy maker Mondelez International Inc. Four of the eight startups the company selected for its

Windows 10 commercial reviewed by agency execs: from ‘utterly brilliant’ to ’emotional blackmail’

Two African children totter around a desert landscape, next to a straw hut and a herd of goats. An Inuit toddler runs across the frozen tundra near a canvas tent and smiles widely,

Facebook, Twitter & LinkedIn gobbling up global advertising budgets

Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social

Customer emotions equal brand success

Forget about all that talk about personal budget keeping and consumers researching for best buys and purchasing based on logical choices of best value. The truth is, people are much more apt to

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,