There’s a strong Canadian flavour to the latest batch of startups chosen to partner with snack food and candy maker Mondelez International Inc. Four of the eight startups the company selected for its
Two African children totter around a desert landscape, next to a straw hut and a herd of goats. An Inuit toddler runs across the frozen tundra near a canvas tent and smiles widely,
Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social
Forget about all that talk about personal budget keeping and consumers researching for best buys and purchasing based on logical choices of best value. The truth is, people are much more apt to
What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,
If mobile isn’t already a big part of your marketing strategy it’s time to get serious about smartphones – new research shows advertising spending is shifting in a big way. A new study
The backers of a new technology platform are promising to radically alter the process of planning and buying media in Canada with a website they’re calling the Expedia of media. The platform, called
Bell has completed a total climb down on a controversial advertising program that raised the ire of privacy advocates and the Privacy Commissioner of Canada, and is currently being examined by the Candian Radio-television
When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up
Published on: March 10th, 2015
Joseph Vito DeLuca
@joevitodeluca
It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of
Marketers looking to target a Canadian audience may soon have a new option in their toolkit - Instagram ads. The Facebook-owned, snapshot-sharing social network has been ad-free in Canada to this point, even
What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems
When marketers think about trying to get consumers to watch a short video these days, it's often in the digital context and requires grabbing a click-through in an environment where there seems to
Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the
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