Tagged: advertising

Snack maker Mondelez adds a strong Canadian flavour to its startup program

Christine Wong

Published: September 2nd, 2015

Windows 10 commercial reviewed by agency execs: from ‘utterly brilliant’ to ’emotional blackmail’

Two African children totter around a desert landscape, next to a straw hut and a herd of goats. An Inuit toddler runs across the frozen tundra near a canvas tent and smiles widely,

Published on: July 20th, 2015 Brian Jackson
IAB advertising

Facebook, Twitter & LinkedIn gobbling up global advertising budgets

Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social

Published on: July 15th, 2015 Jeff Jedras

Customer emotions equal brand success

Forget about all that talk about personal budget keeping and consumers researching for best buys and purchasing based on logical choices of best value. The truth is, people are much more apt to

Published on: July 6th, 2015 Roz Bahrami
digital marketing

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk
IAB advertising

Mobile advertising spending will double by 2019: Juniper

If mobile isn’t already a big part of your marketing strategy it’s time to get serious about smartphones – new research shows advertising spending is shifting in a big way. A new study

Published on: May 20th, 2015 Jeff Jedras
Megaphone with Social Media icons

All-media ad marketplace the ‘Expedia’ of ad buying

The backers of a new technology platform are promising to radically alter the process of planning and buying media in Canada with a website they’re calling the Expedia of media. The platform, called

Published on: May 12th, 2015 Jeff Jedras
Image of red lock

Bell kills Relevant Ads Program over privacy concerns

Bell has completed a total climb down on a controversial advertising program that raised the ire of privacy advocates and the Privacy Commissioner of Canada, and is currently being examined by the Candian Radio-television

Published on: April 13th, 2015 Jeff Jedras
digital marketing

Programmatic: More than just digital

When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up

Published on: March 10th, 2015 Joseph Vito DeLuca
Jonathan and Drew Scott in rear seat of a car.

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Published on: November 19th, 2014 Brian Jackson
Examples of Instagram ads in Canada.

Instagram launches ads in Canada with six brands

Marketers looking to target a Canadian audience may soon have a new option in their toolkit - Instagram ads. The Facebook-owned, snapshot-sharing social network has been ad-free in Canada to this point, even

Published on: November 10th, 2014 Brian Jackson

What will online ads look like in 10 years?

What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems

Published on: October 3rd, 2014 Brian Jackson

In-mirror video ads hit Canada’s restaurant washrooms

When marketers think about trying to get consumers to watch a short video these days, it's often in the digital context and requires grabbing a click-through in an environment where there seems to

Published on: July 28th, 2014 Brian Jackson
video marketing,online video,video

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Published on: June 4th, 2014 Candice So

3 reasons QR codes are a bad marketing idea

Modern marketers might face this question when designing a new campaign: Should I use a QR code? If you ask Scott Stratten, the president of UnMarketing and author of QR Codes Kill Kittens,

Published on: May 28th, 2014 Brian Jackson