Product names and the people who hate them

Coca-Cola, Nike, McDonald's, IBM – all solid brand names which despite strong customer connections saw at one time or another the need for an image makeover.For most companies seeking to shore up sagging

Published on: September 28th, 2007 Nestor Arellano

Two ad reps are better than one

Gorilla Nation, a Los Angeles-based online rep firm, recently partnered with NetWorldMedia, Canada's first French language Internet advertising network, to expand its North American Francophone network.The alliance appears to be mutually beneficial. The

Published on: September 6th, 2007 Nestor Arellano