Canadian news consumers favour TV, print and radio over new media

Traditional media is alive and doing well in Canada despite the ever growing pervasiveness of online alternatives, according to a recent survey.Television, newspapers and the radio are the medium of choice - at

Published on: December 19th, 2007 Nestor Arellano

A decade of digital marketing

Focus on the customer, a keen eye for trends and judicious growth objectives are vital to surviving business ups and downs, according to marketing specialists who recently discussed lessons learned from upheavals in

Published on: October 30th, 2007 Nestor Arellano

Product names and the people who hate them

Coca-Cola, Nike, McDonald's, IBM – all solid brand names which despite strong customer connections saw at one time or another the need for an image makeover.For most companies seeking to shore up sagging

Published on: September 28th, 2007 Nestor Arellano

Two ad reps are better than one

Gorilla Nation, a Los Angeles-based online rep firm, recently partnered with NetWorldMedia, Canada's first French language Internet advertising network, to expand its North American Francophone network.The alliance appears to be mutually beneficial. The

Published on: September 6th, 2007 Nestor Arellano