Express IT: Is augmented reality marketing gold, or gimmick?

Tetra Pak Canada is the latest company to jump on board the augmented reality advertising trend with its Oasis All-Stars game.

The soccer game has players moving around a real juice box in front of their Web cams to block soccer balls pelted at them by a spiky-haired CGI sprite named Nico. The company sees it as a way to create a new relationship with their customers. Instead of just being a passive piece of packaging, the carton becomes engaging as a video game controller.

But there’s one problem with this type of augmented reality marketing… Brian Jackson, associate editor of looks at that in our latest Express IT video:

Check out our other Express IT videos.

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