Facebook promotes Canadian head to global strategy role

Jordan Banks, Facebook's country manager for Canada, has been tapped to lead up a new global strategy division targeting vertical markets out of Toronto, the Globe and Mail reports. Holding the lead Canadian

Twitter plans IPO as Facebook stock hits all-time high

Goldman Sachs will play the lead role in Twitter's initial public offering (IPO) the social media firm announced, in a tweet, late yesterday, according to a report by Bloomberg. https://twitter.com/twitter/status/378261932148416512 Though the financial

Canadians less affected by social media ads than rest of world

Facebook's stock price soared after its late July earnings call in which it beat Wall Street expectations and showing that mobile advertising was making a profit. After years of the industry struggling with

11 amazing images show ‘The Human Face of Big Data’

Toronto company plays ads around videos, not before them

Jolted Media Group Ltd. (JMG) has signed a partnership with AOL Canada, finalizing an agreement to serve ads across AOL’s sites. With AOL Canada as its first partner, the Toronto-based company will be

Polar drops ‘Mobile’ from brand, shifts focus to native advertising

Toronto-based Polar Mobile is well known across Canada for its work developing mobile applications for big brand publishers. But after six years of working with more than 400 publishers, the company is doing

Tablets becoming mobile device of choice for consumers: report

Businesses looking to jump into the mobile space, take note – more and more often, customers are checking out websites through tablets, instead of desktops, laptops, or even smartphones. More and more often,

3 reasons to consider Bing ads instead of Google AdWords

How do you find something on the Internet? You Google it. The fact that Google's brand name has become interchangeable with the word "search" in the context of the Web is a big

How to use Facebook’s new ‘Promoted Page Likes’ ad

After four months of testing ‘Promoted page Likes’ with U.S. businesses, Facebook has rolled out the feature globally. It eliminates the use of the complicated dashboard that was in place before.  This will

Canadian agencies recognized for Facebook campaigns

Two Canadian advertising agencies are probably getting a lot of "likes" on Facebook today after being recognized at the Facebook Studio Awards. The awards are given out annually (this is the second batch

Facebook acquires Atlas Advertiser Suite from Microsoft

In a deal that reminds us of the close links between Microsoft Corp. and Facebook, the world's most popular social network is acquiring a marketing software suite from the world's biggest software company.

Instagram debacle shows the user agreement process needs fixing

At the end of 2012 Instagram, the online image-sharing company recently acquired by Facebook, announced new changes to their Privacy and Terms of Service policies that caused tremendous backlash from the public and

Mitch Joel on why marketing is everything

By Alexandra Reid      In this podcast, originally created for IABC's The Voice, I explore the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that

A quarter of all ad dollars will be spent on digital campaigns by 2016: study

New online technologies will help create jobs and drive spending in Canada's $29-billion marketing industry over the next five years, a recent study suggests. Canadian businesses spent $29 billion on marketing in 2011,