Twitter in the age of persuasion

Earlier this year, advertising guru Terry O’Reilly shared a social media anecdote with ITBusiness.ca.

While on a promotional tour for his book, The Age of Persuasion, O’Reilly had a short time to fill between media interviews. Rather than put his feet up and relax, the radio host jumped into action. He called up a local bookstore and arranged a spontaneous book signing. To advertise the event, all he had to do was send out a message on Twitter – the response was immediate and enthusiastic.

Don’t miss out on other examples of how Twitter can help boost business in our top story today, Timely Tweet could help you recover lost airline luggage quickly.

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Jim Love, Chief Content Officer, IT World Canada

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