Twitter in the age of persuasion

Earlier this year, advertising guru Terry O'Reilly shared a social media anecdote with ITBusiness.ca.While on a promotional tour for his book, The Age of Persuasion, O'Reilly had a short time to fill between

Published on: September 9th, 2010 ITBusiness Staff

Audience’s ‘fractured attention span’ a big challenge for advertisers today

Tech advances in advertising -- such as augmented reality bar codes on magazines and customized online ads -- make the past seem quaint by comparison.But panelists kicking off Toronto's Advertising Week did reminisce

Published on: January 26th, 2010 Brian Jackson