Articles By Joaquim P. Menezes

How to successfully sell fertilizer, baby formula and … anything else online

What do Similac baby formula maker Abbott Labs, gardening and lawn care products' vendor Scott's Miracle-Gro, luxury car manufacturer Lexus, and teenage girls clothing retailer Charlotte Ruse -- all have in common?Though their

Published on: February 2nd, 2010 Joaquim P. Menezes

Top tips on creating deeply engaging ad experiences

When developing creative for online ad campaigns, advertisers need to carefully consider the age and composition of their audience, an expert says.Features such colour and motion affect a Gen Y audience very differently

Published on: January 28th, 2010 Joaquim P. Menezes

Yahoo! Canada unveils new customizable home page

Choice, personalization and flexibility are hallmarks of the new Yahoo! Canada homepage announced today, the company says.The new Yahoo! Canada homepage will actually be available tomorrow, January 26 at The launch is

Published on: January 25th, 2010 Joaquim P. Menezes

Business acumen a big asset as IT hiring picks up in Canada

The Canadian IT jobs market -- in the doldrums for most of last year -- is slowly reviving, but companies are moving cautiously, industry watchers say.Follow Joaquim P. Menezes on Twitter"We're definitely starting

Published on: January 14th, 2010 Joaquim P. Menezes

Workplace stress on the rise — and what you can do about it

"Are you happy?" may seem a curious question to pose to an information worker today."Happy! Yeah right. I'm just glad I still have a job," is a likely retort.But experts on workplace issues

Published on: January 11th, 2010 Joaquim P. Menezes

Cool tools and tips to build a vibrant online community

Follow Joaquim P. Menezes on TwitterWhat are the most effective ways to monetize Web content?It's a question that features prominently in the confabulations and plans of creative and marketing professionals today.But "new media"

Published on: January 7th, 2010 Joaquim P. Menezes

Smart audience enagement through social media — learning from the pros

Many TV show hosts and Web producers are scrambling for ways to get their audiences interact more directly with their programs. Follow Joaquim P. Menezes on TwitterOne very effective way of fostering such

Published on: January 4th, 2010 Joaquim P. Menezes

Versatile Samsung multifunction printer offers good value, despite glitches

The Samsung SCX-5935FN monochrome laser multifunction printer is clearly targeted at workgroups and the small- to midsized business market. Accordingly, the emphasis is on productivity and cost savings.Read related storyFull-featured Samsung printer comes

Published on: December 15th, 2009 Joaquim P. Menezes

5 expert tips for a spectacular marketing campaign

"Water, water everywhere, nor any drop to drink." Follow Joaquim P. Menezes on TwitterSamuel Taylor Coleridge's oft-quoted words from The Rime of the Ancient Mariner may well be applied to the marketing industry

Published on: December 7th, 2009 Joaquim P. Menezes

HD nirvana awaits Canadians watching 2010 Winter Olympics, Panasonic says

Every race, ceremony and moment of the 2010 Winter Games in Vancouver will be broadcast live into Canadian homes entirely in high definition (HD).Panasonic executives say this is a first in Olympic Winter

Published on: November 25th, 2009 Joaquim P. Menezes

Tech workers shun physical activity, study reveals

IT workers in the UK, have the dubious distinction of being the most inactive among various professional groups in the country. In a recent nationwide survey fewer than one in five tech workers

Published on: November 24th, 2009 Joaquim P. Menezes

Smart Canadian marketers tap ‘people power’ to sell beer, Band Aid and bitter medicine

"People as media" isn't just a cool concept. It's a practice used today to build brand and boost sales for a variety of products -- all the way from beer to bad-tasting medicine,

Published on: November 18th, 2009 Joaquim P. Menezes

Symantec taps user community to counter malware menace

An entirely different approach to security is needed to respond to the phenomenal growth in Internet crime, a Symantec Corp. executive said Tuesday.Today a crime on the Web happens every quarter of a

Published on: November 12th, 2009 Joaquim P. Menezes

Be aware of 5 Ps when posting to Facebook, says Ontario Privacy Commissioner

"Be very proactive about protecting your online privacy," Ann Cavoukian is urging young people across the province. Ontario's Information and Privacy Commissioner -- as part of her outreach campaign -- has visited several

Published on: November 9th, 2009 Joaquim P. Menezes

Longo’s says new product recall program brings many business benefits

Longo Brothers Fruit Markets Inc. Web site notes that "attention to quality, freshness and goodness" is very much a Longo's family tradition.Executives at the Mississauga, Ont.-based grocery retail chain say to live up

Published on: November 5th, 2009 Joaquim P. Menezes