Articles By Joaquim P. Menezes

Samsung Canada extols ‘marvels’ of managed print services

Think Samsung and you conjure up images of sleek HD-TVs, versatile multi-function printers, handy projectors, feature-rich smart phones, compact camcorders and digital cameras – and perhaps even refrigerators and over-the-range microwave ovens.In fact,

Published on: May 25th, 2010 Joaquim P. Menezes

RONA maps a pathway to success

"Doing it Right" is Rona Inc.'s signature line and also the theme of a major ad campaign the company launched last year.But in the matter of "flyer distribution", Bourcherville, QC-based RONA realized it

Published on: May 10th, 2010 Joaquim P. Menezes

TD Bank customers have ‘app’-etite for iPhone banking

Mobile banking in Canada recently received a further shot in the arm with Toronto Dominion (TD) Bank joining the ranks of other big Canadian banks offering an iPhone app for popular banking transactions.

Published on: April 30th, 2010 Joaquim P. Menezes

Globalive CEO slams Big Three for Canada’s wireless woes

While it's been a "pretty cozy ride" for the three major providers in Canada's mobile market – Rogers, Bell and Telus – consumers have consistently got the short end of the stick, according

Published on: April 16th, 2010 Joaquim P. Menezes

Panasonic unveils HD camcorder for ‘professional quality’ video shoots

I haven't yet done detailed tests on Panasonic's newest 3-chip HD camcorder -- the HDC-TM700.However, at the Ideas for Life event organized by the electronics firm in Toronto last week I did get

Published on: March 30th, 2010 Joaquim P. Menezes

Toronto shopping centre taps social media to find winning faces

Reams have been written about how social media can help firms forge deeper customer relationships, create brand awareness, and boost sales.But can these tools offer some of same benefits to retail outlets? Can

Published on: March 24th, 2010 Joaquim P. Menezes

Kia taps ‘explosive’ power of video game advertising

When car manufacturer Kia Motors America Inc. launched an ad campaign targeting video gamers they had certain definite goals.Kia Motors America is the marketing and distribution arm of Kia Motors Corp. based in

Published on: March 18th, 2010 Joaquim P. Menezes

Canada’s IT skills shortage likely to get worse, experts say

The perennial shortage of IT talent we've witnessed over the past few years is likely to intensify even further, experts say.A radical mindset shift is required of hiring managers as well new graduates

Published on: March 15th, 2010 Joaquim P. Menezes

Glut of ‘irrelevant online ads’ messing up marketing campaigns

"Irrelevant advertising" on Web sites has reached epidemic proportions, and its impact is devastating, says an industry insider.The sheer abundance of online ad inventory is at the heart of this problem, according to

Published on: March 10th, 2010 Joaquim P. Menezes

5 strategies to fast-track your startup to spectacular success

Brian Halligan and Dharmesh Shah – entrepreneurs in residence at the Massachusetts Institute of Technology (MIT) in Boston – know a thing or two about launching a new business. They've transformed their own

Published on: March 1st, 2010 Joaquim P. Menezes

How to make telework work for you

Hello, I'm Joaquim Menezes, senior online editor at IT World Canada, and in today's panel discussion we're going to focus on a truly relevant subject: flexible work strategies.We have an exceptional panel today.On

Published on: February 25th, 2010 Joaquim P. Menezes

5 ways to be a winner – instead of a whiner – in your company

Albert Einstein defined insanity as doing the same thing over and over again and expecting different results.Sadly, that behaviour is exhibited by many corporate leaders today. And it's damaging them, their teams, and

Published on: February 19th, 2010 Joaquim P. Menezes

Samsung 55-inch hybrid display offers awesome video, connectivity

The first feature that grabs your attention -- even before you turn on the Samsung UN55B7100 flat panel display -- is its incredibly slender form factor.Follow Joaquim P. Menezes on TwitterAt its thickest

Published on: February 16th, 2010 Joaquim P. Menezes

How to turn a million tweets into a million bucks

"If I had a million dollars ..." That's a dream many of us share with Barenaked Ladies. >Follow Joaquim P. Menezes on TwitterBut wait a minute, social media experts say. If your cause is

Published on: February 12th, 2010 Joaquim P. Menezes

Be kind, unwind, says new media ‘queen bee’

In February 1995, a story in Newsweek magazine described Arianna Huffington as a "queen bee wanna-be" -- who "specializes in grand gestures." Follow Joaquim P. Menezes on Twitter.That was a decade before Huffington

Published on: February 8th, 2010 Joaquim P. Menezes