Articles By Joaquim P. Menezes

Cookie coup — How to boost online sales with behaviour targeting

How may companies tap into the explosive power of online behaviour targeting, while avoiding the pitfalls?This and other issues were comprehensively addressed by Mladen Raickovic, manager, Olive Brand Response, OliveMedia, at the recent

Published on: November 2nd, 2009 Joaquim P. Menezes

Banning Facebook, Twitter at work could backfire, says Ontario privacy commissioner

Banning employees from visiting social media sites, such as Facebook and Twitter at work isn't a good idea, according to Ontario privacy commissioner Ann Cavoukian."I think it's a mistake," the privacy commissioner told

Published on: October 28th, 2009 Joaquim P. Menezes

Windows 7 ‘productivity features’ a big attraction for small Canadian firms

An "aesthetically satisfying" user interface, responsiveness and stability, exceptional Search and other capabilities that boost day-to-day productivity are some Windows 7 features that appeal to smaller Canadian firms."Frankly, it was the 'aesthetics' that

Published on: October 22nd, 2009 Joaquim P. Menezes

New PayPal service offers Canadians ‘painless’ payment options for Facebook events

As many folk know who've organized team events where everyone contributes -- getting participants to pay their fair share on time is often a challenge.Keeping track of who has squared up and who

Published on: October 20th, 2009 Joaquim P. Menezes

Toronto outfit bags Max 2009 award for video game on violence against women

It's interactive, fun, challenging, incorporates some cool Flash tools and has all the elements of a great video game. But those aren't the only reasons why Finding Zoe snagged the Adobe Max 2009

Published on: October 14th, 2009 Joaquim P. Menezes

John Mayer’s augmented reality video offers fans an immersive experience

At Adobe Max this week, Grammy award winner John Mayer unveiled an unusual augmented reality music video that puts his fans in the picture ... in a very real way.The “immersive” features of

Published on: October 8th, 2009 Joaquim P. Menezes

Adobe’s new Flash Player offers smartphone users a ‘desktop experience’

"A little dot for us, a big step for Flash-kind," was how Adobe chief technology officer (CTO) Kevin Lynch described the launch of Flash Player (FP) 10.1 on Monday.Adobe's first multi-screen Flash player

Published on: October 6th, 2009 Joaquim P. Menezes

Rogers woos small Canadian firms with new ‘purpose-built’ offerings

A business phone that lets incoming calls ring simultaneously on five different lines – including cell phones – is among the new products launched by Rogers Communications Inc. targeted at small Canadian businesses.Another

Published on: October 2nd, 2009 Joaquim P. Menezes

Telework pilot cruises along at Ontario Central Agencies Cluster

Around five years ago, the very prospect of staff from Ontario's Central Agencies I & IT Cluster (CAC) ever working from home would be considered preposterous.In fact suggestions to that effect made during

Published on: September 29th, 2009 Joaquim P. Menezes

SMS success – Toronto fast-food chain sends burger lovers a message

"An SMS campaign" may not be the first idea that suggests itself to an up-and-coming marketing consultant all to eager to prove his mettle. Chalk that up to inexperience. SMS stereotypesFor while it

Published on: September 25th, 2009 Joaquim P. Menezes

‘Snacking’ and the secrets of successful mobile search

For many smart phone users, searching on a mobile device is akin to snacking, according to a Yahoo! Canada executive.They aren't looking for "a meal of information or delving deep into search results,"

Published on: September 21st, 2009 Joaquim P. Menezes

Smart ways of making money with mobile – tips from an expert

The mobile content market is huge and lucrative, and a potential goldmine for anyone with the smarts and know-how to take advantage of it.That was the motif of a talk by author and

Published on: September 17th, 2009 Joaquim P. Menezes

New interactive games make workplace e-learning fun for Canadian employees

Workplace safety, emergency preparedness, hazardous materials handling or the impact of climate change on your business success -- all these seem pretty ponderous topics. But don't be daunted if you need to (or

Published on: September 14th, 2009 Joaquim P. Menezes

Management resistance

Few people can talk as authoritatively about "flexible workstyles" as Joel Ratekin, founder and president of Ratekin Consulting LLC. Over the years he has helped firms, large and small, transform their offices into

Published on: September 9th, 2009 Joaquim P. Menezes

Card fraud set to rise and what to do about it

I'm Joaquim Menezes, senior online editor at IT Business. Our guest today is Jas Anand, product and risk strategy manager at Actimize. We've had Jas on this program before. Today he's going to

Published on: September 3rd, 2009 Joaquim P. Menezes