Mississauga’s SOTI helps McDonald’s UK roll out new tablet-based menus

At approximately 100 McDonald's restaurants across the U.K., the customers who walk in can order their meals on a touchscreen, charge their phones at their tables, and use tablets provided by the restaurant

Published on: May 9th, 2016 Eric Emin Wood

Digital marketing tips from the CMOs of McDonald’s and Comedy Central

How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If

Published on: April 1st, 2016 Brian Jackson

Webbys name Canada’s best-of-Web: McDonald’s campaign, the Biebs

Canadian marketing companies garnered a number of wins at the 17th annual Webby Awards this year, scoring nods for their work in advertising, public service and activism. The Webby Awards, which honour Internet

Published on: May 1st, 2013 Candice So