11 images that illustrate how emoji have changed marketing and communication [slideshow]

Emoji marketing slideshow 2 - how many people are using emoji anyway

According to a Sept. 2015 report by the marketing experts at Emogi, 92 per cent of the online population occasionally or frequently uses the ubiquitous objects, gestures, and yellow faces in their online communication (above), with certain brands proving themselves more adept at taking advantage than others. As the New York City-based startup’s research indicates, their marketing teams certainly have good enough reason to. After all…

Emoji have replaced Internet slang…

Emoji marketing slideshow 3a - emoji vs. slang

…Even (or especially) laughter.

Emoji marketing slideshow 4a - emoji vs. written laughter

They are beloved by netizens of all ages…

Emoji marketing slideshow 5 - age of users

…Though women appear to use them more often.

Emoji marketing slideshow 6 - men vs. women

Meanwhile, major brands have incorporated emoji into their marketing strategies:

In this eye-catching ad from last August, the French division of fast food giant McDonald’s brought emoji to life, setting their one-minute tale to a cover of the Buggles classic “Video Killed the Radio Star”.

Emoji marketing slideshow 8 - Burger King

Rival Burger King, meanwhile, created a custom emoji set to promote its chicken fries.

Emoji marketing slideshow 9 - Foot Locker

Shoe retailer Foot Locker released a set of “Shoemojis” for its Android and iOS apps last April that features popular footwear brands such as Nike and Under Armour.

Then there’s American alcohol brand Bud Light, which used emoji to celebrate Independence Day in typically bombastic style back in 2014.

The winner of last year’s Cannes Lions Grand Prix Titanium breakthrough idea of the year award, however, was Domino’s emoji ordering system: send an emoji, receive a pizza.

Emoji marketing slideshow 11 - Chevy's emoji press release

Though personally, we think car manufacturer Chevrolet’s emoji press release gave it a run for its money.

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Eric Emin Wood
Eric Emin Wood
Former editor of ITBusiness.ca turned consultant with public relations firm Porter Novelli. When not writing for the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

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