According to a Sept. 2015 report by the marketing experts at Emogi, 92 per cent of the online population occasionally or frequently uses the ubiquitous objects, gestures, and yellow faces in their online communication (above), with certain brands proving themselves more adept at taking advantage than others. As the New York City-based startup’s research indicates, their marketing teams certainly have good enough reason to. After all…
Emoji have replaced Internet slang…
…Even (or especially) laughter.
They are beloved by netizens of all ages…
…Though women appear to use them more often.
Meanwhile, major brands have incorporated emoji into their marketing strategies:
In this eye-catching ad from last August, the French division of fast food giant McDonald’s brought emoji to life, setting their one-minute tale to a cover of the Buggles classic “Video Killed the Radio Star”.
Rival Burger King, meanwhile, created a custom emoji set to promote its chicken fries.
— Bud Light (@budlight) July 4, 2014
Then there’s American alcohol brand Bud Light, which used emoji to celebrate Independence Day in typically bombastic style back in 2014.
The winner of last year’s Cannes Lions Grand Prix Titanium breakthrough idea of the year award, however, was Domino’s emoji ordering system: send an emoji, receive a pizza.
Though personally, we think car manufacturer Chevrolet’s emoji press release gave it a run for its money.