How AI and IoT are helping athletes in this year’s Tour De France – Tech in Sports Ep. 51

All your latest sports tech news from the past week, including more World Cup news, an unstoppable Bitmoji-Serena Williams, a prototype mouthguard helps track athlete fatigue through saliva, and more! Plus, we chat with Carol

Published on: July 9th, 2018 Mandy Kovacs

Meet the Toronto startup helping Twitter Canada broadcast live tweets on digital billboards

A Toronto-based startup is helping Twitter Canada and its partners bring their messages to greater heights - literally. Founded in 2013, Dive Networks advertises itself as a creator of real-time news networks for

Published on: November 28th, 2017 Eric Emin Wood

Anti-Trump McDonald’s tweet a cautionary tale for social media managers

The explicitly anti-Donald Trump message tweeted by the official McDonald's Twitter account on Thursday morning, and its viral aftermath, provides a timely reminder that business leaders need to focus on ensuring both the

Published on: March 16th, 2017 Eric Emin Wood

Four fresh innovation tips Canadian retailers can steal from the food industry

We all have to eat. Our constant craving drove Canada’s grocery and restaurant sectors to combined sales of $217 billion last year. Like every other industry on this planet, food retailing is being disrupted by

Published on: March 10th, 2017 Christine Wong


Mississauga’s SOTI helps McDonald’s UK roll out new tablet-based menus

At approximately 100 McDonald's restaurants across the U.K., the customers who walk in can order their meals on a touchscreen, charge their phones at their tables, and use tablets provided by the restaurant

Published on: May 9th, 2016 Eric Emin Wood

Digital marketing tips from the CMOs of McDonald’s and Comedy Central

How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If

Published on: April 1st, 2016 Brian Jackson

Webbys name Canada’s best-of-Web: McDonald’s campaign, the Biebs

Canadian marketing companies garnered a number of wins at the 17th annual Webby Awards this year, scoring nods for their work in advertising, public service and activism. The Webby Awards, which honour Internet

Published on: May 1st, 2013 Candice So