On the show floor of Adobe Summit 2016, Bilal Jaffery, digital practice lead at Deloitte Digital, discusses the news and philosophies on topic at the event, including an examination of Adobe's "third wave"
LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers
An increasing percentage of viewers are opting to watch authenticated video on demand (VOD) content on their televisions, rather than on their iPhones or iPads, according to a new report by Adobe Systems
San Jose-based software giant Adobe Systems Inc. announced a significant update to its Android-based Photoshop Lightroom mobile app at the Mobile World Congress in Barcelona this week. In addition to providing easy access
The global growth in paid search engine marketing (SEM) is slowing down at the expense of mobile advertising, according to a new report by Adobe Systems' Digital Index division. Among other findings, the
Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads
As an increasing number of consumers demand a more digital-friendly shopping environment, Adobe is updating its cloud offerings in a bid to help retailers keep pace. Adobe Systems Inc., which says that eight
One of the premier creative visual toolkits is now easily accessible to professionals using one popular 3D workstation. HP announced that users of its Sprout 3D computing system can now download Adobe Illustrator CC