Adobe Experience Manager gets ‘most significant’ update yet

Adobe Systems Inc. released the new version of Adobe Experience Manger (EM) yesterday, calling the update to its multi-platform digital content management system (CMS) the most significant release to date. The release combines

Share on LinkedIn Comment on this article Share with Google+ Published on: May 23rd, 2014 Brian Jackson

The cost of a data breach in 2014: $3.5 million, Ponemon study says

2013 was an interesting year in security, with some fairly high-profile data breaches making the news. In December 2013, news broke that U.S. retail giant Target Corp. had suffered a major breach, losing

Share on LinkedIn Comment on this article Share with Google+ Published on: May 12th, 2014 Candice So

Salesforce.com launches ‘Social Studio’ melding Radian6 with Buddy Media

Salesforce.com announced today that it is combining acquisitions Radian6 and Buddy Media into one Social Studio product that combines both analytics and listening with engagement and publishing. The new product takes the listening

Share on LinkedIn Comment on this article Share with Google+ Published on: May 6th, 2014 Brian Jackson

iBeacon: Apple’s stealth technology nears breakthrough in location-based marketing area

When Apple Inc. launches something, it's not usually a quiet affair. A typical launch-day event for a new iPhone, iPad, or MacBook will see San Francisco's Yuerba Buena Gardens packed with media live

Share on LinkedIn Comment on this article Share with Google+ Published on: April 22nd, 2014 Brian Jackson

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Share on LinkedIn Comment on this article Share with Google+ Published on: April 11th, 2014 Candice So

Adobe launches Photoshop Lightroom iPad version

Adobe Inc. is solving one of photographers’ biggest gripes by launching a new, mobile version of its Photoshop Lightroom software, allowing photographers to organize, edit, and share their photos from their mobile devices

Share on LinkedIn Comment on this article Share with Google+ Published on: April 8th, 2014 Candice So

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

Digital marketing strategy at Alex and Ani

SALT LAKE CITY, UTAH - You might be familiar with the charm bracelets sold by retailer Alex and Ani. The bracelets can be accessorized with countless charms available for purchase - whether its

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Adobe marketing data reveals ‘best of the best’ practices

SALT LAKE CITY, UTAH - What makes one digital marketer better than another? Well they receive more visits from smartphone and tablet users for one, and website visitors also spend more time browsing

Share on LinkedIn Comment on this article Share with Google+ Published on: March 26th, 2014 Brian Jackson


Adobe partners with SAP to arrange CIO-CMO ‘shotgun wedding’

SALT LAKE CITY, UTAH - Adobe Inc. and Walldorf, Germany-based SAP AG announced a new reseller partnership on Tuesday that Adobe described as a bridge between the CIO and the CMO. At the

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Adobe Digital Marketing Summit: Early peek at announcements, updates

SALT LAKE CITY, UTAH - Adobe Inc. is set to announce better platform integration of its digital marketing solutions, new mobile marketing tools, and results from a global survey of marketers this week

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson