The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Share on LinkedIn Comment on this article Share with Google+ Published on: April 11th, 2014 Candice So

Adobe launches Photoshop Lightroom iPad version

Adobe Inc. is solving one of photographers’ biggest gripes by launching a new, mobile version of its Photoshop Lightroom software, allowing photographers to organize, edit, and share their photos from their mobile devices

Share on LinkedIn Comment on this article Share with Google+ Published on: April 8th, 2014 Candice So

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

Digital marketing strategy at Alex and Ani

SALT LAKE CITY, UTAH - You might be familiar with the charm bracelets sold by retailer Alex and Ani. The bracelets can be accessorized with countless charms available for purchase - whether its

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Adobe marketing data reveals ‘best of the best’ practices

SALT LAKE CITY, UTAH - What makes one digital marketer better than another? Well they receive more visits from smartphone and tablet users for one, and website visitors also spend more time browsing

Share on LinkedIn Comment on this article Share with Google+ Published on: March 26th, 2014 Brian Jackson


Adobe partners with SAP to arrange CIO-CMO ‘shotgun wedding’

SALT LAKE CITY, UTAH - Adobe Inc. and Walldorf, Germany-based SAP AG announced a new reseller partnership on Tuesday that Adobe described as a bridge between the CIO and the CMO. At the

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Adobe Digital Marketing Summit: Early peek at announcements, updates

SALT LAKE CITY, UTAH - Adobe Inc. is set to announce better platform integration of its digital marketing solutions, new mobile marketing tools, and results from a global survey of marketers this week

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Adobe helps CMOs build mobile content through new integration

Adobe Systems Inc. has launched another update to its Digital Publishing Suite (DPS)– one that will prepare anyone, even non-creative professionals – to publish content for mobile apps. Earlier today, Adobe announced it

Share on LinkedIn Comment on this article Share with Google+ Published on: February 27th, 2014 Candice So

Adobe launches 3D printing finishing tool in Photoshop

Adobe Systems Inc. has given Photoshop an upgrade, adding a 3D printing feature to the growing list of things users can do with it. In a virtual briefing this week, Adobe unveiled its

Share on LinkedIn Comment on this article Share with Google+ Published on: January 16th, 2014 Candice So

Digital marketing talent gap exposed

Companies have been publishing websites and dabbling in digital marketing for 20 years now, with 2013 marking the Internet’s 20th anniversary. Since that time, the world's Internet user population has grown to 2.4 billion

Share on LinkedIn Comment on this article Share with Google+ Published on: January 8th, 2014 Michelle Pellettier

Adobe Creative Cloud: 2013’s Most Undervalued Business Tool for Startups

Since 1985, Adobe has been bringing the world innovative software solutions, including 17 generations of Adobe Illustrator. This year, they shook things up with Adobe Creative Cloud, and it has been a year

Share on LinkedIn Comment on this article Share with Google+ Published on: December 24th, 2013 Ashley Huffman