Don’t let programmatic advertising leave you behind, Adobe manager says

Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads

Published on: January 25th, 2016 Eric Emin Wood

Adobe unveils new enhancements for Marketing Cloud

As an increasing number of consumers demand a more digital-friendly shopping environment, Adobe is updating its cloud offerings in a bid to help retailers keep pace. Adobe Systems Inc., which says that eight

Published on: January 20th, 2016 Eric Emin Wood

Anyone can be a graphic designer with Adobe’s new iPhone app

Anyone who's planned an event on social media knows how frustrating it can be to find the perfect banner, to say nothing of the right poster should you wish to advertise around your

Published on: December 18th, 2015 Eric Emin Wood

Consumers declare Facebook winner of ad relevancy wars: Report

When marketers are deciding where to direct their online advertising spend, delivering ads to users that will find them relevant is a key consideration. And a new report from Adobe claims a clear

Published on: October 27th, 2015 Jeff Jedras

Adobe Illustrator CC and Sprout come together for creative professionals

One of the premier creative visual toolkits is now easily accessible to professionals using one popular 3D workstation. HP announced that users of its Sprout 3D computing system can now download Adobe Illustrator CC

Published on: October 22nd, 2015 Lindsey Peacock

Stratasys integration lets 3D models be ordered directly from Adobe Photoshop

LOS ANGELES – 3D printing and manufacturing solutions company Stratasys Inc. used the recent Adobe MAX conference to launch a new partnership with the vendor that allows for 3D models to be ordered

Published on: October 22nd, 2015 Jeff Jedras

Adobe will encourage – but not force – enterprise customers to the cloud

LOS ANGELES – Adobe would rather its enterprise customers purchase its Creative Cloud for enterprise suite through a cloud subscription model, and is adding new features to sweeten the offer, but it won’t

Published on: October 13th, 2015 Jeff Jedras

Adobe gives marketers and creatives ability to create their own mobile apps

LOS ANGELES – With marketers and creatives being pushed to complete projects on ever tighter timelines, Adobe is looking to help them bring apps to market faster than before, without having to learn

Published on: October 7th, 2015 Jeff Jedras

Brands need to deliver authentic content to skeptical, overwhelmed consumers: study

LOS ANGELES – The news was likely not surprising to the 7,000 creative professionals gathered here for the annual Adobe MAX conference: as people are increasingly inundated with content across multiple screens, they’re

Published on: October 6th, 2015 Jeff Jedras

Adobe promises creative professionals connected canvas across desktop, tablet and smartphone

LOS ANGELES – Having shaken up its software delivery and licensing model by taking its creative design products to the cloud, Adobe is showing creative professionals just what the cloud can enable: a

Published on: October 5th, 2015 Jeff Jedras

Adobe launches Premiere Elements 14 & Photoshop Elements 14

   

Published on: September 25th, 2015 Jeff Jedras

Adobe brings self-service programmatic advertising to its Adobe Marketing Cloud

Adobe is beefing-up its Adobe Marketing Cloud with what the vendor promises is the industry’s most advanced programmatic ad platform for advertisers and media publishers. According to Adobe, the programmatic advertising platform –

Published on: September 16th, 2015 Jeff Jedras


Adobe’s Slate is a visual storytelling app for Apple iPad

Following up on the success of the Adobe Voice for iPad app that it launch last summer, Adobe has launched a new visual storytelling app: Adobe Slate. The app allows a marketer to

Published on: April 2nd, 2015 Jeff Jedras