Adobe unveils new AI-powered personalization abilities for its marketing solution

Consumers want more and more personalization in their products and services, and Adobe Systems Inc. is trying to meet those demands with its latest announcement. The company has unveiled new capabilities for its

Published on: August 9th, 2017 Mandy Kovacs

Adobe kills the Flash

Wait, not that Flash. Adobe Systems has announced that it is finally putting an end to Flash Player, its multimedia software plugin. Specifically, the company will stop updating and distributing it at the

Published on: July 26th, 2017 Mandy Kovacs

How Dropbox relies on partners to expand its reach

When Thomas Hansen first started in the technology sector 25 years ago selling computer hardware in Denmark, he was strongly encouraged to use a software system that was flawed and hated throughout the

Published on: May 11th, 2017 Mandy Kovacs

Easily deliver cross-platform campaigns with Adobe’s new Experience Manager update

Digitally savvy marketers looking for a helping hand in creating multi-platform experiences for their customers will find one in Adobe Systems Inc.'s latest Experience Manager update. Released last week, Adobe Experience Manager (AEM)

Published on: May 1st, 2017 Eric Emin Wood

New Adobe Creative Cloud features include motion graphics, AI-supported video

Adobe Systems Inc., latest update to its Creative Cloud platform focus on video with new capabilities in artificial intelligence (AI), virtual reality (VR), motion graphics, live animation, and audio. Several Creative Cloud applications have received hefty updates,

Published on: April 24th, 2017 Alex Radu

Accelerate your enterprise’s digital marketing efforts with Deloitte’s Digital Mix

LAS VEGAS - The digital arm of U.K.-based consulting firm Deloitte Touche Tohmatsu Ltd. wants to help accelerate its enterprise clients' digital marketing efforts. During last week's Adobe Summit the company launched Digital

Published on: March 28th, 2017 Eric Emin Wood


Great ideas cross platforms – but put mobile first, Facebook marketing exec says

LAS VEGAS - Compared to his youthful colleagues – including his CEO – David Fischer jokes that he’s an “old man” at Facebook Inc. So he smiled in recognition during his Wednesday appearance

Published on: March 24th, 2017 Eric Emin Wood

Analyst firm isn’t exactly sure what Adobe Sensei does yet either

LAS VEGAS - Sensei, Adobe Systems Inc.'s machine learning and artificial intelligence platform, is already approaching its six-month anniversary, but if you can't identify what, exactly, it adds to the company's recently-released Experience

Published on: March 23rd, 2017 Eric Emin Wood

Marketers can use Adobe software to deliver ‘hyperpersonalized’ content – but should they?

LAS VEGAS - Much of this year's Adobe Summit has been dedicated to showing marketers how they can use the vast repository of consumer information at Adobe Systems Inc.'s disposal to create "hyperpersonalized"

Published on: March 23rd, 2017 Eric Emin Wood

Adobe and Microsoft release joint Experience Cloud, Azure services

LAS VEGAS - Six months after announcing their partnership at Microsoft Corp.'s Ignite conference in September, the Redmond, Wash.-based tech giant and Adobe Systems Inc. announced their first three joint offerings at the

Published on: March 22nd, 2017 Eric Emin Wood

Adobe combines marketing, analytics services into Experience Cloud

LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its

Published on: March 22nd, 2017 Eric Emin Wood

New Adobe software features help retailers deliver a more personalized experience

Today's customers are more connected - and have higher expectations - than ever before, and Adobe Systems Inc. wants to help retailers meet their demands. On Tuesday the company unveiled a series of

Published on: January 18th, 2017 Eric Emin Wood

E-tailers got a better deal from Cyber Monday than Black Friday, Adobe finds

Black Friday might get the lion's share of press, but this year's Cyber Monday was the better deal for online retailers, Adobe Systems Inc.'s marketing research division has found. Data collected by Adobe

Published on: December 2nd, 2016 Eric Emin Wood