Digital marketing tips from the CMOs of McDonald’s and Comedy Central

How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If

Published on: April 1st, 2016 Brian Jackson


Analysis of Adobe Summit 2016 with Bilal Jaffery at Deloitte Digital [video]

On the show floor of Adobe Summit 2016, Bilal Jaffery, digital practice lead at Deloitte Digital, discusses the news and philosophies on topic at the event, including an examination of Adobe's "third wave"

Published on: March 23rd, 2016 Brian Jackson

Adobe and comScore partner to show broadcasters where the audience is really watching

LAS VEGAS - Canadian broadcasters stand to learn more about the content-consuming habits of their audience in an age where the television is just one screen among many, after Adobe Inc. and comScore

Published on: March 22nd, 2016 Brian Jackson

Adobe Summit preview – new look, more brains promised for Marketing Cloud

LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers

Published on: March 22nd, 2016 Brian Jackson

Online viewers increasingly watching pay TV content on actual televisions: Adobe

An increasing percentage of viewers are opting to watch authenticated video on demand (VOD) content on their televisions, rather than on their iPhones or iPads, according to a new report by Adobe Systems

Published on: February 26th, 2016 Eric Emin Wood

Adobe updates Photoshop Lightroom mobile app for Android

San Jose-based software giant Adobe Systems Inc. announced a significant update to its Android-based Photoshop Lightroom mobile app at the Mobile World Congress in Barcelona this week. In addition to providing easy access

Published on: February 23rd, 2016 Eric Emin Wood


Google ads catching up with Facebook’s clickthrough rate: Adobe report

The global growth in paid search engine marketing (SEM) is slowing down at the expense of mobile advertising, according to a new report by Adobe Systems' Digital Index division. Among other findings, the

Published on: February 1st, 2016 Eric Emin Wood

Don’t let programmatic advertising leave you behind, Adobe manager says

Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads

Published on: January 25th, 2016 Eric Emin Wood

Adobe unveils new enhancements for Marketing Cloud

As an increasing number of consumers demand a more digital-friendly shopping environment, Adobe is updating its cloud offerings in a bid to help retailers keep pace. Adobe Systems Inc., which says that eight

Published on: January 20th, 2016 Eric Emin Wood

Anyone can be a graphic designer with Adobe’s new iPhone app

Anyone who's planned an event on social media knows how frustrating it can be to find the perfect banner, to say nothing of the right poster should you wish to advertise around your

Published on: December 18th, 2015 Eric Emin Wood

Consumers declare Facebook winner of ad relevancy wars: Report

When marketers are deciding where to direct their online advertising spend, delivering ads to users that will find them relevant is a key consideration. And a new report from Adobe claims a clear

Published on: October 27th, 2015 Jeff Jedras

Adobe Illustrator CC and Sprout come together for creative professionals

One of the premier creative visual toolkits is now easily accessible to professionals using one popular 3D workstation. HP announced that users of its Sprout 3D computing system can now download Adobe Illustrator CC

Published on: October 22nd, 2015 Lindsey Peacock