Does your business follow these ‘best of the best’ marketing practices?

If you ever wonder if your own marketing practices match up with what the best in the industry are doing, Adobe Systems Inc.'s annual Digital Index "Best of the Best" report is a

Published on: March 14th, 2015 Brian Jackson

Adobe gives sneak preview of upcoming Marketing Cloud features

Salt Lake City - Typically the new product features demonstrated on stage at a major conference like Adobe Summit are well-polished, fully tested and ready for deployment. But that's not the expectation at

Published on: March 12th, 2015 Brian Jackson


Adobe Screens extends digital experiences into retail stores

Salt Lake City - Marketers have used Adobe Experience Manager to publish campaign content to websites and mobile apps, but at its annual Marketing Cloud conference Adobe is asking "Why stop there?" A

Published on: March 11th, 2015 Brian Jackson

Adobe’s strategy vision for marketing charts a challenging path

Salt Lake City - Adobe Systems Inc. didn't waste any time at its annual Summit conference in telling its audience of marketers that their field is experiencing a sea change, and marketing must

Published on: March 10th, 2015 Brian Jackson

Adobe Summit kickoff: Marketing Cloud connects to physical world

Salt Lake City - As Adobe Systems Inc. opened up Summit, its annual digital marketing conference, it announced a slew of updates connecting its Marketing Cloud portfolio to more devices - including screens

Published on: March 10th, 2015 Brian Jackson

Happy Birthday! Adobe Photoshop turns 25

Published on: February 19th, 2015 Jeff Jedras

Adobe’s new Marketing Cloud features helps marketers send contextual emails, make online sales more direct

Adobe Systems Inc. has added a slew of new features to the Adobe Marketing Cloud for digital marketers, including services aimed at email marketing and ecommerce. On Monday, Adobe announced it will now

Published on: January 12th, 2015 Candice So

Do consumers finally get that online shopping beats crowded malls?

Despite a decline in Black Friday weekend sales in the U.S. at physical retail locations, e-commerce sales were better than ever and Canadians continue to plan shopping online in the lead-up to Christmas,

Published on: December 4th, 2014 Brian Jackson

How CBC tracks cross-media audience reach for Olympics, World Cup content

The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it on TV. To capture a fragmented audience watching games

Published on: October 29th, 2014 Christine Wong

9 things you need to know from Adobe Max

Published on: October 20th, 2014 Francis Moran

Adobe Photoshop now available for Google Chromebooks

Google Inc. has just upped its game for its line of Chromebooks, announcing today a new integration with Adobe Systems Inc. that will bring Photoshop to Chromebook users. For users of Adobe’s Creative

Published on: September 29th, 2014 Candice So

Adobe updates Photoshop Elements and Premiere Elements

Adobe Systems Inc. released a new full-version update to its consumer-focused photo and video editing software on Wednesday, with Photoshop Elements 13 and Premiere Elements 13. Adobe says its updated the software with

Published on: September 26th, 2014 Brian Jackson

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Published on: September 8th, 2014 Candice So