Hashtag Trending – Mark Zuckerberg summoned by UK lawmakers, Google invests in news subscriptions, Canadian town replaced public transit with Uber

Facebook CEO Mark Zuckerberg has been called on by UK lawmakers to give evidence on the Cambridge Analytica scandal, Google is investing 300 million dollars in news subscriptions, and a small Canadian town

Published on: March 21st, 2018 Alex Radu

How VR is changing storytelling

Virtual reality has already begun to take over mass media and in a way transform how we interact with the stories presented to us. The technology allows storytellers to make viewers feel present

Published on: March 13th, 2018 Ellie Martin

Getty Images partners with Toronto’s Rumble to license viral videos

Getty Images, a company that provides photos and video to media outlets around the world, will now have access to many of the internet’s most viral videos too. A new agreement between Getty

Published on: March 11th, 2016 David Hamilton

A way forward for publishing

The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will

Published on: December 8th, 2015 Nectarios Economakis

How to pitch media on covering your startup

The fact is that marketing your business investment opportunity or campaign will help you attract investors. One of the best ways to create “eyeballs” on your borrowing (or crowdfunding) and business is to

Published on: November 10th, 2014 Bret Conkin

The case for WordPress in the enterprise

For enterprise organizations looking to jump into content marketing, they should go where large media sites and independent bloggers are going – WordPress, the popular content management system and blogging platform. That’s according

Published on: September 15th, 2014 Candice So

Native ads work really well, when done really well

Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,

Published on: July 17th, 2014 Brian Jackson

Meet Microsoft Canada’s new VP of advertising, Brandon Grosvenor

Brandon Grosvenor made his plans to depart his role as the senior vice president of sales at Postmedia Network Inc. known Feb. 24 and departed the media company at the end of March

Published on: May 16th, 2014 Brian Jackson

Five don’ts of writing press releases, with SEO in mind

When Google Inc. announced it was changing its policies on putting links into news releases back in August, the PR and marketing world collectively shuddered. Basically, any news release that has keywords listed

Published on: October 15th, 2013 Candice So

Polar drops ‘Mobile’ from brand, shifts focus to native advertising

Toronto-based Polar Mobile is well known across Canada for its work developing mobile applications for big brand publishers. But after six years of working with more than 400 publishers, the company is doing

Published on: August 1st, 2013 Brian Jackson

5 reasons you’d be an absolute fool to launch a faulty product

Every day, business managers and IT execs risk their reputations by taking insecure systems and vulnerable applications to market Do you really need 5 reasons? I don't think so. But it serves to illustrate

Published on: July 23rd, 2013 Claudiu Popa

Taking the daily deluge of security breaches with a grain of salt

There’s no doubt that each high profile breach is both a warning and an opportunity for competitors to make a strong case for better security and to bolster their defenses. Along with each

Published on: May 8th, 2013 Claudiu Popa

4K monitors’ future bright because ‘people love pixels’

The falling price of ultra high-resolution displays, commonly called 4K2K or simply 4K displays, is leading to the same chicken-and-egg conundrum high-definition TVs faced a few years ago: Which comes first, the content

Published on: May 1st, 2013 Dave Webb

All Hands on Tech: Samsung Galaxy Note 2

Are you having trouble deciding what type of mobile device you should buy? If you can't choose between a smartphone or tablet, the Samsung Galaxy Note Two might be for you.With its 5.5

Published on: November 16th, 2012 Brian Jackson