The Pitch: AI Startups – Nudge.ai

Andrea Corey, VP product development, Nudge.ai was one of the founding developers at marketing automation firm Eloqua. Now she's working with a new Toronto-based startup to solve the problem of understanding relationships between

Published on: May 10th, 2019 ITBusiness Staff

The Business Leadership podcast: Ross Andrew Paquette, CEO of Maropost Inc.

Ross Andrew Paquette is the founder and CEO of Maropost, North America’s fastest growing marketing automation company, as ranked by the Deloitte Technology Fast 500. After founding Maropost in 2011, Ross has gone

Published on: August 14th, 2018 Edwin Frondozo

The Business Leadership Podcast: Steve Woods, CTO at Nudge AI

Currently co-founder and CTO at Nudge.ai, Steve Woods is using artificial intelligence to help salespeople find useful trigger events at their target accounts. Letting AI do the heavy burden of research allows sales

Published on: November 28th, 2017 Edwin Frondozo

Act-On relaunches its online training program

After revolutionizing marketing, SaaS provider Act-On Software Inc. wants to revolutionize career development training too. On Tuesday the Portland, Ore.-based developer announced Act-On University, a rebranded training program composed of more than 40

Published on: August 10th, 2017 Eric Emin Wood

The Business Leadership Podcast: Mark Organ, founder and CEO at Influitive

My guest today is Mark Organ, the founder, and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first

Published on: May 16th, 2017 Edwin Frondozo

Antoine Azar’s Thirdshelf unlocks the power of marketing automation for independent retailers

One of Antoine Azar’s favourite moments comes when he sees the light bulb click on in the head of his customer, usually some time around when the co-founder and chief technology officer of

Published on: November 16th, 2016 Brian Jackson

Latest Act-On release doubles down on integration with Microsoft ecosystem

Act-On Software has hitched its wagon to Microsoft Corp.'s horses. With its latest release, the Portland, Ore.-based marketing automation software developer is betting that enterprise users of the latter's Dynamics CRM, Power BI,

Published on: October 13th, 2016 Eric Emin Wood

Ottawa-based Accel combines marketing automation, A/B testing with new SalesRev service

Any digital marketer worth their salt is constantly pursuing conversion optimization, with many utilizing marketing automation tools and A/B testing along the way, but Ottawa-based entrepreneurs John Rau and Keith McGibbon noticed there

Published on: August 24th, 2016 Eric Emin Wood

3 equations to help solve your conversion marketing problems

When he's on stage he wears a kilt, and when he sleeps he dreams about a future where all your conversion marketing problems are solved by a robot - but until then, Unbounce

Published on: June 23rd, 2016 Brian Jackson

Balance, not demand generation, key to successful marketing: Act-On

A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are

Published on: April 18th, 2016 Eric Emin Wood

Eight marketing automation vendors compared by R2i Research

Marketing professionals have a growing number of marketing automation platforms to choose from, and the choices can be a bit overwhelming – a new comparison report and tool may help. R2i Research has

Published on: October 13th, 2015 Jeff Jedras

Act-On brings its marketing automation platform to the enterprise

Act-On Software is going big with its marketing automation platform for small and medium-sized businesses, launching a new version designed to meet the needs of larger enterprise customers. Act-On for Enterprise is meant

Published on: September 9th, 2015 Jeff Jedras

Effective digital marketing begins with one view of the customer

A house is only as solid as the foundation it’s built on. And in the world of digital marketing, the foundation a marketing automation platform is built on is data. Customers increasingly expect

Published on: July 27th, 2015 Jeff Jedras

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk