For enterprise organizations looking to jump into content marketing, they should go where large media sites and independent bloggers are going – WordPress, the popular content management system and blogging platform.
The group’s argument is that as a free, cloud-based web app, WordPress can help organizations publish a lot of content. However, as enterprise organizations have different needs, Enterprise WordPress Hosting provides extra security controls and technologies for boththe web app and its hosting environment, high capacity hosting connected to Akamai content distribution, and deep domain expertise built into the hosting service.
While it may seem as though WordPress is geared towards basic blogs and small sites, the Digital CIO Network points to a lot of major media sites that use the tool as well. For example, the National Post uses WordPress’ Liveblog add-on, a plug-in that helps journalists cover events in real-time. The National Post newsroom has used the tool to follow the Grammy Awards, U.S. president Barack Obama’s inaugural address, and the Newtown, Conn. shooting.
Other big publishers using WordPress include the BBC Americas, EM Music, and the Metro, as well as TechCrunch, GigaOm, Forbes, the New Yorker, and Time.
What’s especially attractive about WordPress is that it comes with more than 40,000 plug-ins – enough to sate the desires of the individual blogger writing a few personal posts here and there, as well as to work for the enterprise user who needs to push out content and generate thousands or millions of page views.
And with their eyes on the enterprise, companies like Toronto-based Carbon60 Networks have built whole businesses around creating WordPress platforms or the enterprise, designed to host WordPress code, plug-ins, and content while distributing it all globally, masking a customer’s source servers behind caching algorithms and edge servers around the world.
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