Can you find your authentic blogging voice? I found mine – but it wasn’t easy

I thought writing my weekly blog was going to be easier than what I'm currently experiencing. I thought I would take one of the many ideas that pops up in my head and

‘No one has to read this’ – how content marketing can be better

Ann Handley is waging war on “barfy content.” Handley is the chief content officer for MarketingProfs, a firm that helps train other marketers in basically every aspect of their jobs, including creating content.

Secret to building trust on your blog in 11 words

Building a good relationship with your customers is just like building any other relationship in life. It's all about trust. But how do you build trust? Many companies turn to a content strategy

The case for WordPress in the enterprise

For enterprise organizations looking to jump into content marketing, they should go where large media sites and independent bloggers are going – WordPress, the popular content management system and blogging platform. That’s according

The 6 best WordPress plugins for your business’ blog

No matter whether you're running a small business or operating a big company, you can benefit from using WordPress by setting up a clean website that attracts potential clients and customers. Although WordPress

Can’t write? Waterloo startup hopes to help

Ten technology startups will make their pitch in Waterloo, Ont.  Thursday for a chance at pocketing $25,000 and a spot in an accelerator program at the University of Waterloo. Velocity is hosting its

Android tablets become more useful thanks to Blogger and Cloud Print

There's certainly no shortage of options on the market when it comes to Android tablets. Thanks to the wide range of prices available and easy-to-carry form factors that can include a full-sized keyboard,

Small businesses get hosting package from WordPress

Open source blogging tool developer WordPress has launched a Web site building suite aimed at small businesses. WordPress Business offers ad-free site hosting, free domain as well as unlimited storage, unlimited selection of

Battle of the tablets: can Surface win over iPad fans?

With all of the big launch events behind us, the battle of the tablets has now begun in earnest.Apple’s iPad received an upgrade to the fourth-generation version in late October, alongside the release

ScribbleLive bringing mass media and social media together

When Michael de Monte and Jonathan Keebler started Scribble Technologies Inc., they faced a challenge. When they left the CTV television network in July 2008 to concentrate on their Toronto startup, De Monte

Learning how to deal with the unexpected

by  Francis Moran Many Canadian small businesses with an online and mobile presence can learn from the mobile app strategy adopted by Screenreach. The company quickly switched to a more open approach when it

Women trust blogs over Facebook, Twitter for buying advice

American women trust blogs above social media and are more likely to buy something recommended on a blog, according to a new study from BlogHer Inc.The Belmont, Calif.-based publisher released its fifth annual

Blog service showdown: WordPress vs. Blogger

How HoHoTO turned crowdsourcing into a cause

By Shane Schick Startups know what it means to be hungry. They tend to be launched by people who work extremely hard for what are sometimes small dividends, at least initially. They have