Half of Canadian executives say their businesses were hacked last year: Ipsos

A new survey has terrifying implications for Canadian businesses across the country. Conducted by marketing research firm Ipsos Canada on behalf of Calgary-based accounting, tax and business consulting firm MNP LLP, the survey

Adios Samsung! Canada’s 10 most influential brands of 2016 revealed

TORONTO - It looks like exploding smartphones have lit Samsung Electronics Ltd.'s brand reputation on fire. The Canadian arm of market research firm Ipsos Group S.A. has released its annual list of Canada's most

Canadians are keeping their e-commerce dollars in the country, PayPal says

The “buy local” mentality is not only benefitting bricks-and-mortar shops in Canada, according to research from PayPal Canada, but e-tailers and their social media marketing departments too. The digital payments company conducted its

Thanks to PayPal, your customers can now return online purchases for free

If you've ever had a customer complain that the product they ordered online didn't match what they received, PayPal Holdings, Inc. would like to help you out. The e-commerce giant officially launched its

Google, Apple, Microsoft – tech trifecta tops Canada’s most influential brands

Millennials aren’t shopping enough with their smartphones

You young people are doing a lot of shopping with your smartphones - but you should be doing more. That’s one of the conclusions drawn from new research by PayPal and Ipsos examining

SMBs more open to external social tools than enterprise cousins

A new study conducted by Ipsos for Microsoft Corp. finds that small and medium-sized businesses (SMBs) are more likely to embrace external social tools to fuel workplace collaboration than their enterprise cousins. Nearly

Smartphones more important than wallets for 40%

    What would you rather give up, your wallet or your smartphone? That's the question that Ipsos Global @dvisor asked in its latest poll. Turns out that as many as 40 per

Social media ads get biggest traction with Generation Y

The younger the attention span, the more likely it is to be grabbed by advertising on social media, a new study shows. Members of Generation Y are most likely to click on an

90 per cent of tablet owners taking device to bed

The quirky and sometimes questionable behaviour of Americans with tablet computers is being highlighted by an Ipsos MediaCT survey sponsored by Yahoo.The survey was conducted in the U.S., but it's likely many Canadian

Viral marketing fails to infect consumers says report

Viral marketing appeared to be reaching fever pitch levels earlier this summer but it might be coming down with a cold, according to a recent survey.While the key goal of viral marketing is