Facebook Inc. has introduced three new ad solutions to its platforms aimed at helping marketers reach a little-discussed but potentially lucrative audience: video gamers. The solutions, which the company announced Thursday, are playable
Published on: August 2nd, 2018
Eric Emin Wood
@ericewood
Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper fares, and Facebook is putting autoplay video ads in your private messages. First up from LinkedIn
Over the last 10 years, Peter Reitano, CEO of Abacus, a performance Facebook ad tech/agency, has worked directly with some of the worlds largest blue-chip / Fortune 500 brands and award-winning agencies in Europe,
Published on: January 12th, 2018
Edwin Frondozo
@drgnmeme
A client-side marketing veteran with 15 years in the industry, Jeff Goldenberg is a co-founder of Abacus, a digital agency specializing in performance Facebook ads. Previously, he headed up the marketing and growth team at
Published on: October 31st, 2017
Edwin Frondozo
@drgnmeme
If you're trying to get on board with Facebook's new chat bots, steer clear of Poncho the weather cat. Facebook is beginning to roll out a new feature in its Messenger app - chat
Published on: May 10th, 2016
Jackie Atkins
@jackiea333
Paid acquisition should be a great channel for your startup. One of the most critical decisions early-stage companies have to make is how to invest for growth. Each dollar is like oxygen and
Published on: November 11th, 2015
Nectarios Economakis
@nectarios
Facebook announced a new type of ad unit, slideshow, that it says will help businesses reach users in emerging markets and will be available to advertisers globally. The tool is a simple one,
Web development platform Wix.com Inc. is teaming up with Facebook Inc. to make it easier for Wix users to create Facebook ads directly from the Facebook platform. In addition to offering template
Following an investigation by the Privacy Commissioner of Canada into an advertising program that uses customer data to deliver highly targeted advertising, Bell will comply with the recommendation for a more transparent opt-in
No need for marketers to go to the trouble of opening up a laptop to manage their Facebook ad campaigns any more; the social network began pushing out its new Ads Manager app
Facebook Inc. is awarding two Canadian marketing campaigns for its third-annual Facebook Studio Awards program: one that actually got people off Facebook and into stores, and one that was literally vomit-inducing. As one
If your company is in business to sell to other businesses, LinkedIn is arguably a much better platform than others for targeted advertising to individuals. Google AdWords, by contrast, is in the same
Published on: October 7th, 2011
Angela West
@itbusinessca
Social media tools that can be adopted to boost business abound and for ground-breaking mountain bike adventure firm Sacred Rides, Facebook is proving to be the perfect travelling companion to success. The Toronto-based
Published on: November 22nd, 2010
Nestor Arellano
@itbusinessca
GET NEWS AND INSIGHTS CRITICAL TO YOUR BUSINESS
Enter your email to receive the IT Business Newsletter and emails of interest from IT World Canada.
ITWC is obtaining consent to send emails. Your information will not be shared outside of ITWC. You may unsubscribe at any time.
ITWC | 55 Town Centre Court | Suite 302 | Toronto | Ontario | M1P 4X4
