The Business Leadership Podcast: Jeff Goldenberg, chief strategy officer at Abacus

A client-side marketing veteran with 15 years in the industry, Jeff Goldenberg is a co-founder of Abacus, a digital agency specializing in performance Facebook ads. Previously, he headed up the marketing and growth team at

Published on: October 31st, 2017 Edwin Frondozo

5 potential pitfalls of Facebook messenger’s new chat bot feature

If you're trying to get on board with Facebook's new chat bots, steer clear of Poncho the weather cat. Facebook is beginning to roll out a new feature in its Messenger app - chat

Published on: May 10th, 2016 Jackie Atkins

5 ways to think about paid acquisition

Paid acquisition should be a great channel for your startup. One of the most critical decisions early-stage companies have to make is how to invest for growth. Each dollar is like oxygen and

Published on: November 11th, 2015 Nectarios Economakis

Facebook’s new ‘slideshow’ ad targets emerging markets

Facebook announced a new type of ad unit, slideshow, that it says will help businesses reach users in emerging markets and will be available to advertisers globally. The tool is a simple one,

Published on: October 29th, 2015 Brian Jackson

Wix and Facebook partner on ad creation tool for marketers

  Web development platform Wix.com Inc. is teaming up with Facebook Inc. to make it easier for Wix users to create Facebook ads directly from the Facebook platform. In addition to offering template

Published on: July 20th, 2015 Jeff Jedras

Bell will comply with Privacy Commissioner on advertising opt-in

Following an investigation by the Privacy Commissioner of Canada into an advertising program that uses customer data to deliver highly targeted advertising, Bell will comply with the recommendation for a more transparent opt-in

Published on: April 7th, 2015 Jeff Jedras

Facebook starts rolling out Ads Manager app for iOS

No need for marketers to go to the trouble of opening up a laptop to manage their Facebook ad campaigns any more; the social network began pushing out its new Ads Manager app

Published on: February 24th, 2015 Brian Jackson

Facebook Studio Awards recognize Sport Chek, Vancouver Playland

Facebook Inc. is awarding two Canadian marketing campaigns for its third-annual Facebook Studio Awards program: one that actually got people off Facebook and into stores, and one that was literally vomit-inducing. As one

Published on: April 29th, 2014 Brian Jackson

How to connect to profits with LinkedIn ads

If your company is in business to sell to other businesses, LinkedIn is arguably a much better platform than others for targeted advertising to individuals. Google AdWords, by contrast, is in the same

Published on: October 7th, 2011 Angela West

Sacred Rides treads path to success with Facebook

Social media tools that can be adopted to boost business abound and for ground-breaking mountain bike adventure firm Sacred Rides, Facebook is proving to be the perfect travelling companion to success. The Toronto-based

Published on: November 22nd, 2010 Nestor Arellano