Tagged: content

Building value with content

Tibor Shanto

Published: December 18th, 2019
content is king

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So
nextMedia 3.0 Conference - Toronto

Branded content secrets from AOL Canada’s head of content

ITWC's lead web designer/developer superstar attended the NextMedia conference in Toronto. He shares some of his lessons learned and passes on the best Twitter quotes from the session. I am attending the nextMedia

Published on: November 10th, 2014 Jeff Radecki

‘No one has to read this’ – how content marketing can be better

Ann Handley is waging war on “barfy content.” Handley is the chief content officer for MarketingProfs, a firm that helps train other marketers in basically every aspect of their jobs, including creating content.

Published on: November 6th, 2014 Candice So

What AsapScience wants brands to know about sponsored content

When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit

Published on: October 18th, 2014 Candice So

Toronto firm’s software helps sales pros give contacts a Nudge

At Salesforce.com's annual Dreamforce conference in San Francisco, Toronto-based Nudge is launching its beta software for sales professionals. It helps you keep in touch with your contacts, even if you don't often have

Published on: October 15th, 2014 Brian Jackson

Igloo helping businesses with employee to-do lists

Igloo, a Toronto-based company, is now launching an update to its platform – and this latest iteration includes new features for businesses aiming to check off all the boxes and streamline their task

Published on: August 14th, 2014 Candice So

Klout acquired by customer service firm: Recode

Klout, the social media scoring service that rates how influential individuals and businesses are based on their social networking engagement, has been acquired by San Francisco customer service firm Lithium Technologies, according to

Published on: February 11th, 2014 Brian Jackson
marketing, metrics

3 tips on community-building in digital marketing

Four years ago, when Andrew Gunadie first launched his “Canadian Please” video on YouTube, he hadn’t had any vision in mind for how he would make it spread. But spread it did –

Published on: January 17th, 2014 Candice So

Samsung unveils new tablets at CES 2014

Samsung Electronics Co. Ltd. launched a fleet of four new tablets at CES 2014 today, while introducing two product lines into the mix – the Galaxy NotePro series and the TabPro series. Touting

Published on: January 7th, 2014 Candice So

Customer focused firms driven by CIO & CMO collaboration

Technology's impact on the business means that more departments beyond IT must be savvy to it. Along with that comes requirements for the leaders to showcase how technology can help their staff reach

Published on: August 22nd, 2013 ITBusiness Staff

Scribble gets financing from investment group

A group of investors led by Georgian Partners is sinking $8 million into Toronto-based social media company Scribble Technologies Inc. Scribble will use the financing to fund growth in the enterprise market, global

Published on: July 2nd, 2013 ITBusiness Staff
Apple gives 500px a time out for nude content

Apple gives 500px a time out for nude content

A Toronto-based startup has been chastised by Apple Inc. for featuring nude photographs, CBC reports.500px Inc.’s iOS app was removed from Apple’s App Store for “pornographic images” and “complaints about possible child pornography,”

Published on: January 23rd, 2013 Brian Jackson
How Vancouver’s tiny BroadbandTV is making big waves in online video

How Vancouver’s tiny BroadbandTV is making big waves in online video

On paper, Shahrzad Rafati seems to have all the odds stacked against her. She's female. She's only 32. And she had to adapt to a whole newculture after immigrating to Canada from Iran

Published on: September 3rd, 2012 Christine Wong
Hopper gets the carrot with $12 million funding round

Hopper gets the carrot with $12 million funding round

A startup travel-search firm based in Montreal and Boston has raised $12 million in series C financing from OMERS Ventures, TechFinance.ca reports.Hopper hasn't launched its Web site yet but is currently working to

Published on: August 17th, 2012 ITBusiness Staff