Tagged: B2B marketing

PathFactory announces Path Analytics and PathFactory for Sales

PathFactory adds new capabilities to give marketers and sales teams better content insights

Derek Malcolm

Published: February 19th, 2019

Businesses shift focus to achievable digital transformation in 2019, Forrester finds

After a year struggling to implement digital transformation and create successful customer experience strategies, 2019 will bring a year of refocusing on realistic change that will provide companies with short-term gains, according to a

Published on: November 12th, 2018 Meagan Simpson

LookBookHQ rebrands as Pathfactory, releases ‘content insight’ engine of same name

Toronto-based B2B firm LookBookHQ is rebranding itself while releasing what it calls the industry’s first "content insight and activation engine." That engine, also called PathFactory, will help B2B marketers identify the role content

Published on: May 8th, 2018 Eric Emin Wood

3 counterintuitive marketing insights from the CEO of a marketing technology firm

To hear LookBookHQ co-founder and CEO Mark Opauszky discuss it, the digital revolution has left more than 90 per cent of B2B marketers on the wrong side of history. Instead of disrupting the

Published on: March 20th, 2018 Eric Emin Wood

LinkedIn launches native advertising network

LinkedIn is expanding its sponsored content offering. The professional social network announced today that it would be augmenting its Sponsored Content services, already widely used by B2B marketers to reach its valuable audience

Published on: September 7th, 2017 Eric Emin Wood

Help your top customers write engaging case studies with Influitive’s new tool

Toronto-based B2B marketing firm Influitive wants to help your customers write testimonials for you. Last week the company released Upshot, a new content generation tool/online publishing platform that leverages Influitive's multi-channel online presence

Published on: January 27th, 2017 Eric Emin Wood

8 business video facts you need to know, according to Vidyard

Video is an important aspect of every business in every industry in 2017, but if your business wants its content to stand out in a crowded field, there are a few lessons the

Published on: January 27th, 2017 Alex Radu

Salesforce’s Vala Afshar predicts AI will drive marketing in 2017 – with Canada playing a lead role

Vala Afshar has only formally been associated with Salesforce.com since September 2015, but as a customer of the popular CRM provider since 2003, he's proven himself to be the perfect "digital evangelist" for

Published on: December 21st, 2016 Eric Emin Wood

Automate your account-based marketing with Act-On’s newest release

Beaverton, Ore.-based SaaS provider Act-On Software announced today the pending release of ABM Automation, a new product that, true to its name, will allow B2B marketers to orchestrate an automated, multi-channel account-based marketing

Published on: May 5th, 2016 Eric Emin Wood

LinkedIn introduces new account-based marketing service

It's hardly a surprise that account-based marketing has become a key tool in the arsenal of many a B2B marketer. After all, it's one way to ensure your advertising dollars are being spent on

Published on: March 1st, 2016 Eric Emin Wood
Ice Bucket Challenge

B2B marketers to invest heavily in content marketing and thought leadership: study

More business-to-business companies increasingly see content marketing and thought leadership as key ways to position themselves well in the eyes of clients. According to a new study commissioned by asset management firm Euromoney Institutional Investor

Published on: November 24th, 2015 Lindsey Peacock
Mobility

Avoiding shiny object syndrome

Have you ever come across shiny object syndrome? It happens when smart marketers look at shiny new tools/tactics and completely forget focus best practices, i.e. "we need a Snapchat strategy immediately!" I don't want to besmirch

Published on: August 31st, 2015 Nectarios Economakis
LinkedIn releases API for company pages

LinkedIn the social platform of choice for B2B marketers: survey

Business to business marketers may spend a lot of time on Facebook, but ask them what platform is the most important to their business and LinkedIn is actually the clear winner. According to

Published on: July 3rd, 2015 Jeff Jedras

Influitive Communities helps B2B marketers boost customer engagement

Advocate marketing company Influitive has launched a new platform to help business to business (B2B) marketers create customer communities and boost member engagement. Influitive Communities is an extension of the company’s AdvocateHub platform,

Published on: May 13th, 2015 Jeff Jedras

Salesforce Pardot update powers up marketing automation

San Francisco-based Salesforce Inc. is rolling out more marketing automation features for its B2B customers, putting its acquisition of Atlanta-based Pardot to use with a couple of new tools for marketers and sales

Published on: April 9th, 2015 Brian Jackson