Visa’s B2B Connect, a blockchain-based transaction platform for businesses, is now officially online globally. Built in partnership with IBM using the open source Hyperledger Fabric, Visa’s B2B Connect system directly facilitates transactions between
Marketers and salespeople alike have been living by the 'Content is King' mantra for years. But how that content is impacting potential customers, or if it is at all, can oftentimes be difficult
Published on: February 19th, 2019
Derek Malcolm
@derekmalcolm
Once upon a time, CES was an acronym for Consumer Electronics Show, but don't let the Consumer Technology Association catch you calling it that today. It's just CES 2019, thank you very much.
Do you remember what making payments was like in the year 2000? At a restaurant, you'd either be counting out your pennies and calculating the tip percentage in your head. Or if you
Toronto-based B2B firm LookBookHQ is rebranding itself while releasing what it calls the industry’s first "content insight and activation engine." That engine, also called PathFactory, will help B2B marketers identify the role content
Published on: May 8th, 2018
Eric Emin Wood
@ericewood
To hear LookBookHQ co-founder and CEO Mark Opauszky discuss it, the digital revolution has left more than 90 per cent of B2B marketers on the wrong side of history. Instead of disrupting the
Published on: March 20th, 2018
Eric Emin Wood
@ericewood
LG Electronics bolstered its B2B signage product lineup at Integrated Systems Europe 2018 last month. With its four new OLED products, LG is targeting business environments in places such as retail, public spaces,
Published on: March 16th, 2018
Alex Radu
@AlexTRadu
LinkedIn is expanding its sponsored content offering. The professional social network announced today that it would be augmenting its Sponsored Content services, already widely used by B2B marketers to reach its valuable audience
Published on: September 7th, 2017
Eric Emin Wood
@ericewood
Canada's tech ecosystem is experiencing something of a resurgence in 2017, with few sectors illustrating its recent success better than the business-to-business (B2B) software firms who received funding from former Dragon's Den investor
Published on: August 29th, 2017
Eric Emin Wood
@ericewood
Toronto-based B2B marketing firm Influitive wants to help your customers write testimonials for you. Last week the company released Upshot, a new content generation tool/online publishing platform that leverages Influitive's multi-channel online presence
Published on: January 27th, 2017
Eric Emin Wood
@ericewood
Video is an important aspect of every business in every industry in 2017, but if your business wants its content to stand out in a crowded field, there are a few lessons the
Published on: January 27th, 2017
Alex Radu
@AlexTRadu
Those pesky legacy systems could be costing you a big business deal. CloudCraze’s recently released 2017 B2B Digital Commerce Imperative Report found that for many B2B brands, legacy commerce systems are proving to be
Published on: January 23rd, 2017
Gary Hilson
@itbusinessca
A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017
Vala Afshar has only formally been associated with Salesforce.com since September 2015, but as a customer of the popular CRM provider since 2003, he's proven himself to be the perfect "digital evangelist" for
Published on: December 21st, 2016
Eric Emin Wood
@ericewood
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