LookBookHQ rebrands as Pathfactory, releases ‘content insight’ engine of same name

Toronto-based B2B firm LookBookHQ is rebranding itself while releasing what it calls the industry’s first "content insight and activation engine." That engine, also called PathFactory, will help B2B marketers identify the role content

Published on: May 8th, 2018 Eric Emin Wood

3 counterintuitive marketing insights from the CEO of a marketing technology firm

To hear LookBookHQ co-founder and CEO Mark Opauszky discuss it, the digital revolution has left more than 90 per cent of B2B marketers on the wrong side of history. Instead of disrupting the

Published on: March 20th, 2018 Eric Emin Wood

LG shows off B2B signage products for retail, business spaces

LG Electronics bolstered its B2B signage product lineup at Integrated Systems Europe 2018 last month. With its four new OLED products, LG is targeting business environments in places such as retail, public spaces,

Published on: March 16th, 2018 Alex Radu

LinkedIn launches native advertising network

LinkedIn is expanding its sponsored content offering. The professional social network announced today that it would be augmenting its Sponsored Content services, already widely used by B2B marketers to reach its valuable audience

Published on: September 7th, 2017 Eric Emin Wood

Stage is set for Canadian B2B firms to scale up, former Dragon Bruce Croxon says

Canada's tech ecosystem is experiencing something of a resurgence in 2017, with few sectors illustrating its recent success better than the business-to-business (B2B) software firms who received funding from former Dragon's Den investor

Published on: August 29th, 2017 Eric Emin Wood

Help your top customers write engaging case studies with Influitive’s new tool

Toronto-based B2B marketing firm Influitive wants to help your customers write testimonials for you. Last week the company released Upshot, a new content generation tool/online publishing platform that leverages Influitive's multi-channel online presence

Published on: January 27th, 2017 Eric Emin Wood

8 business video facts you need to know, according to Vidyard

Video is an important aspect of every business in every industry in 2017, but if your business wants its content to stand out in a crowded field, there are a few lessons the

Published on: January 27th, 2017 Alex Radu

B2B firms’ commerce goals outpacing their digital capabilities, study finds

Those pesky legacy systems could be costing you a big business deal. CloudCraze’s recently released 2017 B2B Digital Commerce Imperative Report found that for many B2B brands, legacy commerce systems are proving to be

Published on: January 23rd, 2017 Gary Hilson

Customer marketing key for B2B companies, Influitive report says

A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017

Published on: January 12th, 2017 Mandy Kovacs

Salesforce’s Vala Afshar predicts AI will drive marketing in 2017 – with Canada playing a lead role

Vala Afshar has only formally been associated with Salesforce.com since September 2015, but as a customer of the popular CRM provider since 2003, he's proven himself to be the perfect "digital evangelist" for

Published on: December 21st, 2016 Eric Emin Wood

Lazaridis Institute to help 10 Canadian tech startups scale up

Ten of Canada's most promising tech startups are getting a leg up as they seek to become the next Shopify Inc., thanks to Wilfred Laurier University's Lazaridis Institute, the school announced Thursday. The

Published on: October 27th, 2016 Eric Emin Wood

Five proven tactics to help turn web traffic into successful leads

Web traffic is always nice. But you might have a tough time if you can’t convert your traffic into quality leads. So how do you maximize your conversion rate online, especially as a

Published on: October 20th, 2016 Sean Jimenez

Automate your account-based marketing with Act-On’s newest release

Beaverton, Ore.-based SaaS provider Act-On Software announced today the pending release of ABM Automation, a new product that, true to its name, will allow B2B marketers to orchestrate an automated, multi-channel account-based marketing

Published on: May 5th, 2016 Eric Emin Wood

Moneris to Boost Canadian B2B market with latest electronic payment service

Toronto-based Moneris Solutions Corp. has announced Boost Intercept, a platform developed in partnership with New York City-based Boost Payment Solutions, LLC that will see the electronic payment processing giant expanding into Canada's B2B

Published on: January 22nd, 2016 Eric Emin Wood