Stage is set for Canadian B2B firms to scale up, former Dragon Bruce Croxon says

Canada's tech ecosystem is experiencing something of a resurgence in 2017, with few sectors illustrating its recent success better than the business-to-business (B2B) software firms who received funding from former Dragon's Den investor

Published on: August 29th, 2017 Eric Emin Wood

Help your top customers write engaging case studies with Influitive’s new tool

Toronto-based B2B marketing firm Influitive wants to help your customers write testimonials for you. Last week the company released Upshot, a new content generation tool/online publishing platform that leverages Influitive's multi-channel online presence

Published on: January 27th, 2017 Eric Emin Wood

8 business video facts you need to know, according to Vidyard

Video is an important aspect of every business in every industry in 2017, but if your business wants its content to stand out in a crowded field, there are a few lessons the

Published on: January 27th, 2017 Alex Radu

B2B firms’ commerce goals outpacing their digital capabilities, study finds

Those pesky legacy systems could be costing you a big business deal. CloudCraze’s recently released 2017 B2B Digital Commerce Imperative Report found that for many B2B brands, legacy commerce systems are proving to be

Published on: January 23rd, 2017 Gary Hilson

Customer marketing key for B2B companies, Influitive report says

A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017

Published on: January 12th, 2017 Mandy Kovacs

Salesforce’s Vala Afshar predicts AI will drive marketing in 2017 – with Canada playing a lead role

Vala Afshar has only formally been associated with Salesforce.com since September 2015, but as a customer of the popular CRM provider since 2003, he's proven himself to be the perfect "digital evangelist" for

Published on: December 21st, 2016 Eric Emin Wood

Lazaridis Institute to help 10 Canadian tech startups scale up

Ten of Canada's most promising tech startups are getting a leg up as they seek to become the next Shopify Inc., thanks to Wilfred Laurier University's Lazaridis Institute, the school announced Thursday. The

Published on: October 27th, 2016 Eric Emin Wood

Five proven tactics to help turn web traffic into successful leads

Web traffic is always nice. But you might have a tough time if you can’t convert your traffic into quality leads. So how do you maximize your conversion rate online, especially as a

Published on: October 20th, 2016 Sean Jimenez

Automate your account-based marketing with Act-On’s newest release

Beaverton, Ore.-based SaaS provider Act-On Software announced today the pending release of ABM Automation, a new product that, true to its name, will allow B2B marketers to orchestrate an automated, multi-channel account-based marketing

Published on: May 5th, 2016 Eric Emin Wood

Moneris to Boost Canadian B2B market with latest electronic payment service

Toronto-based Moneris Solutions Corp. has announced Boost Intercept, a platform developed in partnership with New York City-based Boost Payment Solutions, LLC that will see the electronic payment processing giant expanding into Canada's B2B

Published on: January 22nd, 2016 Eric Emin Wood

Omni-channel B2B sales suite gets mobile app

Pepperi is looking to make it easier for business to business customers to make purchases and conduct commerce with the launch of a new mobile app, the Pepperi Mobile Storefront. The native mobile

Published on: July 2nd, 2015 Jeff Jedras

A Dreamforce veteran’s guide to surviving the world’s largest single-vendor conference

The first time I attended Dreamforce in 2010, I was the only Canadian journalist in attendance. There were no press handlers herding me into presentation rooms, no familiar faces from my beat back

Published on: October 10th, 2014 Brian Jackson

In two decades, not one database crash

When Gary McMullen first began hunting for a development platform for his company, he had a slew of criteria in mind – the technology needed to be scalable, it needed to be easy

Published on: September 17th, 2014 Candice So

Igloo helping businesses with employee to-do lists

Igloo, a Toronto-based company, is now launching an update to its platform – and this latest iteration includes new features for businesses aiming to check off all the boxes and streamline their task

Published on: August 14th, 2014 Candice So