5 ways marketers can use Vine

Six seconds of video may not seem like much, but for a savvy digital marketer, it's enough to tell your brand's story and to get people engaging with your business. In her article

Published on: January 15th, 2014 Candice So

3 predictions for B2B e-commerce in 2014

For any businesses doing commerce with other businesses, 2014 is the year to get fully engaged – at least, that’s according to Basware Corp., a company providing software to organizations that want to

Published on: January 3rd, 2014 Candice So

10 ways to tell if your organization has a ‘secret’ CMTO

Be it online or offline, marketing requires the use of technologies to perform at its best.  That being said, small to mid-sized businesses (SMBs) business to business (B2B) marketing professionals are expected to take

Published on: December 2nd, 2013 David Chabot

Jolt accelerator unveils 3rd cohort

The MaRS Discovery District's in-house technology accelerator Jolt announced its third cohort of startups today. The new group of startups follows the trend lately of more business-to-business focused companies being recruited into accelerator

Published on: October 24th, 2013 Brian Jackson

Pitch perfect: Startups should focus on problems, not platforms

This is the ninth article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that

Published on: November 5th, 2012 Francis Moran

Influitive launches AdvocateHub marketing platform

Toronto-based Influitive Inc. launched its business-to-business marketing tool AdvocateHub Web service today, the firm announced.AdvocateHub takes a different approach to marketing, by allowing companies to build up communities of customers and partners who

Published on: September 17th, 2012 Brian Jackson

2012 B2B content marketing trends

By Alexandra Reid  Holger Schulze recently conducted a valuable LinkedIn survey on 2012 B2B content marketing trends that managed to attract an immodest 740 responses, the majority of which came from senior marketing professionals in high

Published on: September 6th, 2012 Francis Moran

Read these 10 blogs to become a social media expert

Keeping tabs on the evolving world of social media isn't easy. Facebook, as we've seen, has endured several privacy fiascos and consequent criticisms. LinkedIn has made impressive progress in making the site more

Published on: July 12th, 2010 Kristin Burnham

Excellent e-commerce software that will boost your bottom line

To avoid getting lost in today's constantly evolving online marketplace, organizations should be looking to upgrade your e-commerce system within the next six to 12 months.According to industry analysts, finding a proven vendor

Published on: September 23rd, 2008 Rafael Ruffolo

Fabulous – and cheap – Amazon services – Part 2

In Part 1 of this feature we discussed an array of low-cost Amazon services that businesses (even those with limited budgets) can take advantage of.In this second part we continue with the theme

Published on: August 15th, 2008 Rick Grehan

Top 3 b2b e-mail strategies for avoiding blacklists and filters

Long have we heard about the woes of the e-mail marketer piping their message out to consumers, but business-to-business e-mail marketers are often even more distraught.Once sent into cyberspace, an e-mail must navigate

Published on: August 12th, 2008 Brian Jackson

E-mail marketing still delivers results for B2B campaigns

Read related story: How to build your brand and business with e-mail marketing Marketing on social networking sites might be making waves in the media, but for some Canadian businesses traditional e-mail marketing

Published on: July 29th, 2008 Nestor Arellano